Apple is going to create its own TV called iTV. In this regard, maker of the popular smartphone has begun negotiations with major production companies and television networks for the purchase of content.
After years of almost fruitless talks on cooperation with providers of cable television Apple has decided to approach the creation of ecosystems for “TV of the future” in a new way . As a result of the TV with the famous logo in the form of a bitten apple is getting closer to reality.
Recently company Tim Cook has begun negotiations to supply content directly from its manufacturers – production companies and television networks . Among the firms with which negotiations are underway – owned by Disney ESPN, HBO (included in the media empire Time Warner, now known in Russia in the first place the TV series “Game of Thrones”), and Viacom, which owns channels MTV, Nickelodeon, and Comedy Central.
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main thing – it’s about buying Apple TV content for its own production, in which the creators of the various video will be presented to the individual applications, write “BBC News”.
In addition, Apple intends to establish its own pay-TV service , in effect becoming a direct competitor to cable companies. It is not surprising that the negotiations with them that year not glued. A device for the delivery of services to consumers will be the prefix Apple TV, are already providing access to a number of online video services and video store iTunes.
We are talking about the TV, developed and produced the most Apple – the mythical iTV . The company decided to try to negotiate directly with all networks and content providers unrealistic. Enough to make at the time the product was on the market for it had access to the most popular high-quality TV shows and TV programs. Then, over time, if successful device for consumers, one way or another will have to negotiate with Apple and everyone else.
In most Apple and many TV companies mentioned declined to comment. Only a representative of ESPN cautiously, said the company is discussing the possibility of cooperation with all the video service, but those discussions – just sensing of soil, and no formal negotiations are not conducted.
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