After a sufficiently long domination of flat-screen televisions on the market, they got competition in the form of models with curved screen. Some research agencies predict TV with a concave plane display future peak sales and mass production. We were asked to share their opinions and positions on this topic representatives of leading brands Hi-Fi market.
Yuri Leonov, Director of television and audio Samsung Electronics
hifiNews.RU: How the market ready to accept such models?
One of the main market trends is the emergence of a new form of television – innovative models with curved screen. In the United States and Germany were held perception surveys TV customers – after getting acquainted with the concept of UHD-TV with its curved screen were ready to buy a 66% and 73% respectively. After direct viewing, people’s willingness to buy such a TV increased – the percentage reached 83% willing and 79%. Thus consumers were aware that TV is more expensive curved flat. Thus, people were willing to pay extra for it to buy curved TV, ensuring superior image quality and presence.
hifiNews.RU: How high growth trend of user interest in acquiring this technology?
Dynamics curved Samsung TV sales in comparison with similar but more common flat models, confirms the high level of interest from consumers. In this regard, we expect an increase in sales curved TVs, as well as the growing interest in these models from Russian buyers.
hifiNews.RU: What are the advantages of these models?
Curved TV – is not just a bright design solution. Such a shape provides a more comfortable viewing, as different areas of the screen are the same angle. When viewing images on a TV eye bent like completes the picture, making the screen seem more than their actual size. For comparison, you can put next to each other curved TV and flat screen TV, both the same size – will be seen that the model seems to be more curved, and the picture on it looks more realistic. Due to this the viewer the impression of maximum immersion in the picture, allowing to feel in the center of events occurring on the screen.
Artem Strel’bitskii, marketing director of “black art” LG Electronics Russia
hifiNews.RU: How the market ready to accept such models?
In our view, curved model will take its share of the television market. This is due both to the unusual design and a high level of comfort while watching movies.
hifiNews.RU: How high growth trend of user interest in acquiring this technology?
Such models have appeared in stores just last year, so it is too early to talk about any well-established trends. However, undoubtedly, consumers are interested in curved TVs, and we believe that this interest will continue in the next few years.
hifiNews.RU: What are the advantages of these models?
main advantage with curved screen TVs – a higher level of comfort. Creating its OLED TV with a curved screen, we focused on the shape of the human eye. This form allows you to achieve a natural viewing angle of conformity eye for the effect of total immersion in the image, as if it was surrounded by the viewer in reality.
Andrei Nikiforov, marketing manager of a television production company in the Sony Electronics Russia and the CIS
hifiNews.RU: How the market ready to accept such models?
the Russian market of television technology, this segment is just beginning to gain popularity. Of course, such originality of design solutions and the application of innovative technologies make curved screen TVs with premium products. While the segment of buyers of TV panels is relatively narrow, which explains the novelty of the proposed technology to consumers, and pricing vendors. But judging by the reaction that we’ve seen at major exhibitions in consumer electronics, and media reviews, televisions with curved screens are of great interest in Russia. With regard to the company Sony, at the end of 2013 the market was presented the world’s first TV with LED backlight and a curved screen, who enjoyed great demand among consumers and has successfully established itself among high-end TVs.
hifiNews.RU: How high growth trend of user interest in acquiring this technology?
According to the forecast of DisplaySearch, global sales of TV sets will make curved almost 800,000 units in 2014, and by the end of 2017 will implemented more than six million of these TVs. Expected to peak consumer interest to TVs with “curves” screen in 2016 (more. ..)
hifiNews.RU: What are the advantages of these models?
The main advantages of these TVs – immersive. Screen format allows the viewer to be at the center of what is happening on the screen and fully experience the surround effect, and high image quality and detail make the TV picture as realistic as possible.
also discussion on curved TV commercial director attended retail chain store electronics and appliances “Tekhnosila”, that’s how he commented on his stance on models with a concave screen.
Igor Yurovsky, commercial director “Technosila»
Curved TV – a new word in consumer electronics. Pioneer new technologies become of LG and Sony has introduced in the Russian market with some models with curved screen TV last year. However, the greatest popularity in Russia itself, such devices have achieved recently when counters largest electronics stores took a new line of Samsung in 2014.
All these TVs can be found in stores “Tekhnosila”, with a minimum value of 106,999 rubles ( Samsung UE55H8000AT). Despite the difference in price of about 20-30% compared to conventional planar LED-TVs having similar functionality, the demand for curved TV quite high and continues to grow. Win curved TVs in the Russian market by the end of the year may reach 10% of total sales.
These TVs are similar to premium brands of flat screen televisions. Presented as Ultra HD, and Full HD model. Of the features include a large image depth and the ability to adjust the contrast, depending on the area of the screen. As a result, thanks to technology Samsung Auto Depth Enhancer, due to which these features become available, the viewer is fully immersed in what is happening on the screen and experiencing more pleasure from viewing.
Curved TVs do not require special care. In this regard, they do not cause trouble more conventional flat screens, which are in every home, performing the function directly TV or monitor for gaming. In general, they can be mounted on the same wall, but aesthetically they look more organically on the stand.
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