On Thursday, 19 February, in the press center of the company “Rostelecom” has passed a federal press conference dedicated to the launch of a new product – service “Multiskrin.” On the live video for two hours communicating the company’s specialists and representatives of various media from all over Russia, from Kaliningrad to Vladivostok.
A small introduction to the presentation of the new service was a brief summing up of the company in 2014. Presentations were made by Larisa Tkachuk, senior vice president, managing director, director of business management. Closest to the subject of the press conference was another important indicator. In Russia, at the end of 2014, more than 2.5 million households watching “Interactive TV” from “Rostelecom».
In the analysis of the January data company specialists have found that in early 2015 there is a positive trend of increasing the use of interactive services “Video rental” and “Video on Demand”. Therefore, the present trend in the company’s development and improvement.
Then we are talking about the new service “Multiskrin” tied to interactive television. His students presented the head of the department of “interactive TV” Products Department Maria Baghdasaryan. She said that the service enhances the TV viewing and video content: Now you can watch movies and programs on different devices. “Multiskrin” allows you to connect up to 5 devices. It can be equipped with a prefix of “interactive TV”, computers, laptops, tablets running Android and iOS (Apple), Smart TV LG and Samsung.
Now you can watch movies and programs on different devices
Service “Multiskrin” combines all of these screens. For example, you start to watch a movie on your TV, then put it on pause and continue watching you from the same place where you left off, but on a laptop in another room or even leaving the house. It gives people a comfortable freedom of movement and ease of new life.
The user can view the content that they want, in the place where he wants. At home, in the car, in a cafe in the gap in the work of man Watch your favorite movies and programs. Useful “trick” “multiskrin” – management view. You can put the video on pause, rewind it to record. You can also see from the archive aired the program for the last three days.
There are the new service and its technical features. While it applies to the device with a screen size of not more than 6 inches. But the prospects for the company, with the development of the service, to create the ability to connect to it and smartphones with a smaller screen. Of course, all interested in the question of traffic.
The traffic is automatically adjusted to the technical characteristics of the device and the mobile data network or Wi-Fi (recommended speed – 2.5 Mb / s). But according to experts of the company, even at lower speeds, the service will work. In this case, the best image quality and the greatest pleasure of using the service will be at the recommended speed.
The service is free, which is aimed at increasing the loyalty of existing customers “Rostelecom»
Ease of service “Multiskrin” in the fact that it is not necessary to connect: it is by default available to all subscribers of “interactive TV”, or portal applications «ZABAVA» for tablets and Smart TV. If you are not a user of the service “Interactive TV”, then use the service “Multiskrin” through a portal «ZABAVA.RU».
The service is free, which is aimed at increasing the loyalty of existing customers “Rostelecom”. There are no restrictions when using the service “Multiskrin”, you can use tablets and devices from any manufacturer, each of them will be identical functionality.
With the new services the company plans to increase its attractiveness to subscribers of “interactive TV” and to attract it more new users.
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