«Rostelecom” noted the growing popularity of the service “Interactive TV” from its subscribers in Siberia to the New Year’s holidays. Clients are actively using the service “Karaoke” and “Video on Demand” and spent a total of 48 million hours of TV screens. For users of the service “management review” of your favorite channels in this period were: “First Channel”, “STS”, “Cartoon” and “Carousel”, while the 2 weeks before the New Year in the top were “TNT” and “Russia 2 “. Viewers spent 12.5% and 10.2% of the time watching TV “ ;Channel” and “STS”, respectively, of the total television viewing. “Rostelecom” for the second year in a row broadcast channel Santa Claus, as well, including exclusive content, – Paramount Channel in digital and HD-formats.
In the past holidays by chance has become a popular service “Karaoke”, which was connected subscribers from 1 to 11 January to 4 times more frequently than 10 days before the New Year. In order top songs – “The Forest Raised a Christmas Tree”, “If it had not been winter”, “Christmas Tree”, “Winter (ice ceiling)” and “If you do not have an aunt».
«Many subscribers choosing a provider, make a decision based on the attractiveness and diversity of its TV products. Our “Interactive TV” has a unique set of advanced intelligent services that make browsing convenient and interesting “, – said Vice President – Director of the macro-regional branch of” Siberia “JSC” Rostelecom “Maxim Kudryavtsev.
« Rostelecom “was popularity rating movies, cartoons and TV shows that Siberian subscribers looked at the last New Year’s holidays. For example, in the category of feature films leaders were: “Bitter 2,” “Lucy”, “Guardians of the Galaxy,” “Rage” and “Vanished” – famous movie premieres in 2014. In the top picture of the cartoons were “Luntik and his friends”, “Masha and the Bear”, “Barboskiny”, “Fixico” and “Smeshariki” – all Russian animated series, aimed at a general audience. Among the series in the first ten days of January were the most popular, “Game of Thrones”, “American Horror Story”, “Motherland”, “Friends” and “The Sopranos».
The rankings are based on statistics “Video on Demand »(Video-on-Demand, VOD) – the most popular services” Interactive TV “. Today, a video library of licensed content has more than 2,000 feature films, documentaries, cartoons and television series.
Used OJSC “Rostelecom” platform enables subscribers to view information about weather, exchange rates and traffic congestion in real time. The interface also allows you to view the description and the program schedule for the channel. Channels for the convenience of customers are grouped and sorted by categories. Channels of similar subjects sorted by numbers and are close by. In the product provides integration with social networks, which allows one-click assess favorite movie or TV program, as well as to share with friends your impressions on view.
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