| newspaper “Kommersant”, ? 74 (5105), 26.04.2013 |
| “public television” is ready to consider The channel decided how and what to broadcast |
 Chapter “Public Television,” Anatoly Lysenko (third from left) tries to deal with the financing channel “with those who have money”
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Prior to the launch
“Public Television” (OT) is a little more than three weeks. As found “Y”, the channel is still not enough money, he does not have time to finish hardware-studio complex and will start broadcasting from other studios. In his work from the planning to focus on the regions. Experts believe that the channel will be launched successfully, but doubt that it will be able to satisfy the interests of society.
Studio build, looking for money
“public television”, established in 2012 at the initiative of President Dmitry Medvedev is to start broadcasting on May 19. Planned to create a new channel based on channel Defense “Star”, but later this idea was abandoned. In this case, OT has been completely transferred the annual budget funding “Stars” of 1.5 billion rubles. The general director Anatoly Lysenko channel previously confirmed that the channel gave the promised 1.5 billion rubles., But 600 million rubles. of them were a credit to Vnesheconombank, which had to be returned. Besides FROM got no equipment and “departmental advertising Defense” but only “four thousand square meters. Meters of this garbage” in the “Ostankino”, which the channel was converted under their own TV studio. Financial problems, Mr. Lysenko explained and no start-up failures when, in particular, did not take place on the scheduled January 1 B roadcast and start broadcasting on the Internet on January 17.
Anatoly Lysenko told “Kommersant” that the hardware-studio complex is not ready yet, and it is not known when this will happen. “I think that will be ready by the end of May,” – he said. Judging from published online from photographers of 22 April, the construction of the “Ostankino” continues. In this case, Mr. Lysenko assured “Kommersant” that aired FROM still come in time – May 19, but the first time the channel will broadcast “from the other studios.” Broadcasting, he said, will be carried out “by all cable operators,” Acad “,” Tricolor TV “,” NTV Plus “and so on.” Formation of the state as long as “work in progress”. “Someone has dialed someone continue to recruit (the site has a list of jobs. – ” B “)”, – he said. Money, according to the head OT, “is stil l not enough.” “We are trying to resolve this issue negotiation with those who have money – with the government,” – he said (that channel management at the Ministry of Finance requested 700 million rubles. “Kommersant” wrote on March 5).
more faith, more science
on program policy FROM known that the major formats have become the news, analytical discussion in a talk show format, feature and documentary films, educational programs. Anatoly Lysenko previously stressed that the channel will not be the opposition and will focus on regional themes.
According to “Kommersant” on direction from an established regional broadcasting. It is run by Sergey Lomakin, who previously worked in the youth edition of DH programs “The View” and “Time” and leadership “TV Center”. Mr. Lomakin told “Kommersant” that the audience today “does not see the actual country,” even though the region has “a lot of fun.” According to him, OF aims to “show the movement of public opinion in the province”: “Criticism – it’s a good thing, but if it is not constructive, it introduces society to a screeching halt. We want our regional broadcasting added a bit of faith and optimism.”
FROM will show the regions in the newscasts, and in documentaries and programs. Now, according to Sergey Lomakin, the channel selected the finished film, which has already produced regional television and shown in its broadcast. They feed in the first phase “closes the regional line,” but later “will order capture regional companies.” “This is good and the fact that companies in the region are in a certain sense be considered with the local authorities, but when they will carry out our order, they will feel more at ease,” – he explained. In this case, Mr. Lomakin noticed that the quality of programs “region region discord.” “In Yekaterinburg, Tomsk, Khabarovsk, Khanty-Mansiysk, Tyumen, Ufa, Samara, Pskov very strong program makers, but there are many regions where the studio is very weak, – he said. – If, because of a region will behind the scenes – we will send back the Moscow team “.
From September on the channel will launch a special regional project. “Once or twice a week, we will be three and a half hours to devote the same region, during which time we will show five to seven different timing gears. Was crowned this will be an interview with the governor, and, perhaps, the chairman of the Legislative Assembly”, – said Sergey Lomakin . According to him, it would be “an interview in the studio” with the participation of journalists from federal and regional media and “to test the technology,” the program will go on the air. Also, according to the sources, “b” on RT TV project is planned to start on the “small Russian cities like Myshkin,” as well as a series of mini-programs dedicated to the 400th anniversary of the Romanov dynasty.
Sergey Lomakin also said that “the recommendations of the Council of Federation of the subjects were asked to include in its budget for 2014 funds to cover some of the region” on the OT. “Directly we only get money from the federal budget. But the regions will be able to provide financial assistance to regional producers, who will prepare us for the product,” – he said. The question “b”, how independent in this case the program will be made, Mr. Lomakin said that if the studio “instead of honest and objective of the program” do “video presentation about the region”, the channel is “it just will not take”.
Much of the esters, as found “Y”, take scientific and broadcasting, which “will show the modern face of the young Russian science.” A source “b” on the channel to be launched hour science program “Custom Model”, which “will be divided into two parts.” Leading the first part of “Science Cafe” – “about science and technology” – will be the science journalist, member of the Russian Academy of Sciences to combat pseudoscience Alexander Sergeyev. The second part, “business accelerator”, dedicated to business and technology, will lead a former columnist for “Moscow News” Eugene Nasyrov. “The scientific part and Corporate Business are related, but not always directly,” – said the source “b”. First transmission, according to “Kommersant”, will focus on “The Large Hadron Collider and the futu re accelerators, deep space exploration, the study of the human brain, the study of peasants and rural life in Russia.” The business part of the channel will speak about “the private space business in Russia, startups in the biotechnology sector, agri-business.” It is planned in the program to talk about “science policy”, such as conflicts with the Ministry of Education of Russian Academy of Sciences. Supervises the direction of Olga Orlova, which has long been a scientific reviewer of “Radio Liberty”.
“Take off them will not be easy”
Anatoly Lysenko gathered around him on OT TV crews with the experience. His first deputy, Alexander Ponomarev, head of TV-6, was deputy head and head of the RTR channel “Culture”, and until recently – the general director of “TV Center”. The program director Stanislav FROM Arkhipov – director, screenwriter and producer of several movies. He also worked on the RTR and was the general producer of “TV Center”. The head of news broadcasts from Alexander Gerasimov many years worked on NTV, and in recent years he headed the radio station, “City-FM”, from which, as reported by the “b”, in 2011, was fired by the leadership of “Gazprom-Media”. Technical and organizational work of the Broadcasting engaged Naigovzina Igor, who previously worked in the RTR, “RIA Novosti” and manual TTC “Ostankino”.
“They all went out of his coat and Soviet television Soviet media – told” Kommersant “Dean of the Faculty of Media Communications Graduate School of Economics, Anna Kachkaeva. – And all of them have in common is that at various times they have worked with as Lysenko with the head, and so they speak the same language. ” The head of the National Association of Broadcasters Eduard Sagalaev said “Y” and that “this is a very professional and experienced people.” “You have to trust Anatoly (Lysenko. – ” b “), that he had collected just this team, and not the other,” – he said, and the question “b” on the prospects FROM noted that ” All will screen “. Mrs. Kachkaeva notes that all managers FROM “‘re over 50.” “Over their shoulders turbulent and difficult life of a television. And once again it wil l be very difficult to take off, not because they are incapable, but because of other circumstances,” – says Ms. Kachkaeva. “There is a wall of resistance and irritation of power. How something can be done without the political will and without public confidence in yourself?” – She says. Now the question is, “Will the channel social phenomenon, whether it will change the perceptions of the society on TV, will give a new face.” “If this does not succeed, it will be another channel Sovereign – says Ms. Kachkaeva. – For all the merits and faults of these people for them is, of course, the call”.
“The fact that these are people who know how to do television, I think, not a single person in the world no doubt,” – said “Y” head of the Fund “Public examination,” the former secretary of the Union of Journalists Igor Yakovenko who developed his concept of social TV. According to him, “no doubt” that they will launch the channel. “Another issue is that it is not one hundred percent of public television. FROM – a collection of several conditions: the control of the society, the financing of the society and the content that is aimed at serving the interests of society. Neither one premise here is not” – says Mr. Yakovenko . In his opinion, “this is a classic version of another state channel”.
Natalia Korchenkova
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