Russian Public Television will air May 19 - Tuva-Online

The government has admitted that” the Russian Public Television “(DTBP) in the coming years will be according to the public. The state fully take over the funding channel for the failure to form a fund endowment (PFC) through donations, which were calculated in the development of the idea of ??OTV.

– is the conclusion that the profile ministry – the Ministry of Communications, who presented him with the government. The latter, in turn, has informed that the state will have to fund the CTE itself, the presidential administration – told “Izvestia” a source in the government.

about the need to establish endowments for DTBP mentioned in the decree, and April 17, 2012 ? 455 “On public television in Russia,” Dmitry Medvedev has signed the status of the President.

– It was necessary to ensure the formation of the target company’s capital to finance its activities, and providing public collection of money – said the source. – To create a competitive channel would require a target capital of $ 30 billion to 100 billion rubles. However, the government came to the conclusion that the finance channel the revenues endowment today is not possible. As a result, as state support for 2016-2020 will provide subsidies TV channel that will stand out in the framework of the state program “Information Society».

main reasons for the failure of creating PFC – the country’s lack of practice on the formation of specific capital (endowment).

– An effective mechanism for the use of a non-profit organization specializing in broadcasting, endowments, which could serve as a stable source of its income, is also absent – are justified by the government.

in the Ministry of Communications estimated that the collection of donations from the population for ITV would take 10 years. As a result, after consultation with the ministries and departments of the Government decided that the financing of DTBP with endowment impossible.

ITV CEO Anatoly Lysenko said that the return on equity target would not be really fast.

– Now we are left with government funding – he stressed.

Thus, “the Russian Public Television,” which plans to go on the air in May 2013, while it can only rely on the annual state subsidy of $ 1.5 billion. Budget TV channel in 2013, and even less. After March 1, 2013, “Public TV” paid Vnesheconombank loan and interest on borrowings (total 618.5 million rubles), the company has remained 931,500,000 rubles. Executive Director Igor Naigovzina told “Izvestia” that the loan was paid out of the 1.55 billion rubles have been allocated DTBP in 2013.

– probably DTBP budget will not be increased, because the state has a lot of other problems. This money will be enough to create a channel, but did not develop. This television cost of living – said “News” in the Ministry of Communications.

But soon

Russian citizens will be able to financially support the DTBP.

– In the near future we will post the account number where anyone will be able to transfer funds – shared plans Anatoly Lysenko. – Sponsorship money we do not have. There is a set of proposals, but so far with no one no final agreement.

In addition, ITV will receive an additional 2.4 billion rubles due to the placement of public service announcements. The decision on additional funding through the channel of social advertising, which is placed by various ministries and departments was taken in November 2012 at a meeting with the Prime Minister. Ministry of Communications together with the Ministry of Finance estimates that the budget expenditures for the creation, dissemination and replication of significant social and advertising audiovisual production in 2013 will amount to 4.3 billion rubles, in 2014 – 3.9 billion In addition, state-owned companies and companies with state participation of promotional activities will make this year will amount to 3.7 billion rubles. On some of these funds may also qualify for ITV.

Councilman Public Television, TV host Vladimir Solovyov said that since the inception of the idea of ??creating DTBP it was not clear what the “public” is a new project, its funding sources and program policy.

– It was felt that the name came up, and that was that, although the launch of the business project requires serious calculations. That the project existed name a few. The Principal Public Television is not clear. I do not think that society has made an order for such a project – says Soloviev.

Chief Editor of the Television “Telescope” and “Mediaprofi” Evgeny Kuzin said that the meaning of the Public Television is that the state does not have the mechanisms of influence on the policy nor the channel or the finances.

– In our case, the OTV are the only public subsidies from the budget, and therefore the project turns into another state channel, – he said.

idea to create a “Public television Russia” announced at the end of 2011, Dmitry Medvedev (then president of Russia). The project started in April 2012. In July he was appointed CEO – Anatoly Lysenko, later selected members of the public and of the supervisory boards of the OTP. It is planned that the OTP will be aired on May 19, 2013 in the networks of some cable operators will be distributed later in the first multiplex of digital channels.