President’s address to the Federal Assembly this year was attended by a record number of television screens in the audience. According to preliminary data TNS Russia, broadcast on three channels collectively looked more than half of the Moscow TV audience over 18 years. Press secretary of state, Dmitry Peskov explained the increased interest in the message of “concerned citizens” about the situation in the economy. Experts, however, believe that the “low expectations” Save and after the message.
Annual Address of President Vladimir Putin to the Federal Assembly (announced December 4) traditionally broadcast “Channel” and RTR (“Russia 1″ and “Russia 24″ ). According to preliminary data TNS Russia, the message of this year looked a record TV audience share of Moscow – 52.4%. In this case, the performance of the president on the “Channel” should be 27.2% of those who at that time was included TV (rating 5.6%), on “Russia 1″ – 22% (rating 4.5%). A substantial portion of TV viewers watched the broadcast on the channel “Russia 24″ – 3.2%.
This is the highest level since 2000, when Vladimir Putin first announced his message live on state television. Then he looked to 27.5% of viewers. The largest share of audience before the broadcast was recorded at the message, which advocated by President Dmitry Medvedev in 2008 (42.9%). Then ratings presidential address went on the decline: in 2009, the combined share of the Moscow audience was 38.4%, in 2010 – 34%, and in 2011 – 29.7%. Less interest of the audience and was the first speech after the election of Vladimir Putin for a third term. So, broadcast December 12, 2012 30.1% of viewers watched Moscow, despite the fact that the experts regarded the president’s speech as “the country’s development program for the next six years.” In 2013, the message of Vladimir Putin in Moscow has collected 36.7% of the TV audience (“Channel” – 21.5%, “Russia 1″ – 15.1%, “Russia 24″ – 0.1%).
The press service of RTR yesterday told “Kommersant” that the airtime advertising message of the president this year, “taken no more than in the past” (President’s speech at the “Russian 24 “was announced as a” message from above “).
The increase in the holding of ratings associated with increased television viewing news programs over the past year. “We focus on the STI data (telemetry service” First Channel “.- ” b “), according to which in the past year, the message output to” Channel “with very high numbers,” – informed ” “the press service of” First Channel “. Thus, according to STI, the message on the “Channel” looked 35.5% of the audience, on “Russia 1″ – 26.4% and “Russia 24″ – 5.3%. In 2013, these figures, according to the service of “Channel One”, was 31.6%, 22.9% and 0.6%, respectively.
A spokesman for the head of state, Dmitry Peskov, told “Kommersant” that the interest in the message has been increased due to the “very high” expectations of what Vladimir Putin says. “In general, the message – the expected phenomenon for politicians, bureaucrats, people who are interested in politics,” – said Mr. Sands. But this year, given the “heightened emotional state associated with the Crimea” and “problematic situation in the economy”, the message has generated interest “in all economic life,” said presidential spokesman. “Certainly, citizens are concerned about the economic situation. Living standards over the past decade have increased significantly, people began perceptibly to live better and more comfortable. On the background of the negative trends in the economy, people are concerned what will happen to their income, with the social obligations of the state, with the possibility of further earn money with the business, “- said” Kommersant “Mr. Sands.
Head of the Civil Society Fund, former chief of the Office of the President for Domestic Policy Konstantin Kostin increase TV ratings message connects with increased over the past year support the president and the increasing emphasis on the activities of government. In terms of external sanctions pressure “people first expect proposals for the development of the economy and to overcome the crisis that emerged as a result of sanctions.” Mr. Kostin said that interest in the messages before it was increased during the crisis (in 2008 – the share of 42.9%, in 2009 – 38.4%). In turn, the head of the Duma Committee on Information Policy, Leonid Levin noted that “high ratings messages are correlated with an increase in public interest in news and analytical programs in general.” “I have a sensation with the negative is not sought. Due to the fact that the foreign policy situation is complicated, a lot of people want more detail to understand firsthand what is happening and whether the stable situation in the economy,” – said “Kommersant” Mr. Levin.
Political analyst Konstantin Kalachev calls increased interest in the message of the “wake-up call for the government.” “When people worry about the future, they ignore the performance of the national leader. But the current public agenda associated with the uncertainty of the future. Questions accumulated a lot: someone concerned about the ruble exchange rate and oil prices, someone – a trip abroad. And it is not known received if the citizens of the answers to these questions, “- says Mr. Kalachev. Head of the Institute for Applied Political Research Dobromelov Gregory notes that citizens are largely expected, “the messianic message of” that “as a country will prosper and out of a situation in which there is now.” “But the higher interest and stronger expectations, the more opportunities to give up the Russians, who were waiting for that Putin will wave a magic wand and everything will be fine,” – said Mr. Dobromelov. Now, he says, “the pessimistic expectations of the citizens will grow as it became apparent that the magic out of the crisis there.”
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