According to The Wall Street Journal, citing its own informants, Apple is not yet ready to present to the public his trademark television, still thinking about how to make it truly unique . Initially, the company planned to release a TV that supports a resolution of 4K, already in 2016, but plans were to change as Apple executives are well aware that only one high-resolution today does not attract an audience. Apple TV prototype was equipped with sensors and cameras that allow video calls, called in the company «FaceTime for TV.” The source adds that Samsung, LG and Sony are also experimenting with such functionality, but testers and potential buyers react to it quite calmly, without undue optimism. Apple also tried to use exotic technologies to create a transparent display system using lasers. However, because of high energy consumption and low picture quality of this idea was rejected. According to the source, the project at Apple have not canceled, but it has been shelved until better times, and the employees who worked on the prototype of the TV, switch to another direction. It is expected that Apple will introduce a new generation of Apple TV mulimediynogo player during the annual conference WWDC, which will be held in June. According to rumors, the new Apple TV will be equipped with faster processor and improved remote control with a touch panel, and the player will get Siri integration and a separate application store App Store.
Source: AppleInsider
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