«First time in the life of a team that had gathered, said:” We do not know what to do. ” Well, how? Everything is clear. But there are some structures, there are some nets, there are even some comprehensible task to create good TV. And he has a very clear criteria: I’m doing a channel, I get a rating, I get the money. And I understand in what light I’m sitting. That is the level of income here is clear. It turned out that the assessment of your wonderful creativity suddenly becomes a kind of social life, a matter of educating and informing some questions that are, in principle, are closed. You do not know even how to assess them. You start to be in a vacuum. And the normal way – close your eyes and ask sociologists, and that, in general, the people want.
Let’s start with the news. News at the moment are focused on the regions. I do not want to say that we are not going to talk about some very important events center, but talking to Khabarovsk, Vladivostok and Novosibirsk, you need some way, in my opinion, to talk about their problems. News. By that we – a single channel, which shows almost three times the same day in the channel did next step. He went to the fact that we have around the clock regional news, which goes every hour. There are different formats: 20 minutes, 5 minutes, but we talk about everything.
second part – is a regional product. We are opening 30 minutes for the regions that they showed what they see fit, that is “uncut”, ranging from the historical, social, social issues, which are important for the region.
We deliberately moving away from, do not know if it’s good, right or wrong, it is in our studio programs as a possible all-knowing and all-knowing Moscow Petersburg. Believe me, having gone round the country, I know that the field is quite comprehensible, understandable people, not the less educated, who understand the power of all the trends and all the problems that exist there.
back to youth issues – we are every day, 5 times a week, give an hour, I will not say that youth problems, but give the young reporters to young filmmakers, young musicians. Every day, 40 minutes, closing his eyes. And say, guys, we have a media law in itself – each of us censor. But we will try our best to stifle it as soon as we can, we want to see that at the moment you stand for.
We will try to keep this level, at least, our praymovogo broadcasting, which will be more similar to some of the permanent information wave. Because there are cultural news. There will be programs about science, but it is not the life story of the Lomonosov and Mendeleyev memories. This is what happens at the moment in science. Yes, there’s a little bit hard. Because, in general, academic science knows, but I want to see in their channel of young scientists, ask them why they are leaving.
as to what to ask for a second opinion polls point – the Russian cinema. I think you know perfectly well what to say about Russian cinema at the moment is only possible with a critical eye. But the demands of the public – show us the Russian cinema, as a look at life – we will satisfy.
I think that at the OTP in the next 4-5 years, it will not be sports. Because this is a very broad product. Its very hard to do. Engage in live broadcasts, even if we wanted to, we will not, because all of the licenses sold out. That is, we can not choose a sport. Sports will not. Then Curiosities sport. As long as we do not go out on a multiplex and we will not duplicates, we can not just physically do anything in the same genre. To my regret, is not shining and the children’s broadcasting, but we’ll come up with something.
I do not like the expression, “we – not parquet channel.” Yes, we the public, and it seems to mean something else entirely. But it is wrong, it offends the official information. We are in the information channel concept primarily want to present the country country. It is ironic. And when asked if I would show Navalny, or if I’ll show events in the Swamp area, I can tell you, yes, in the same volume, in the same sense (that is information, not the analyst) as we spend to date on information about the launch of the Krasnoyarsk hydroelectric power station.
explain how we differ in the standard grid, I think, as follows. Still, we will vary intonation. But for this we have a very strong following.
– What is the target audience of the channel?
– Really really want to plus 26. Focusing on – a young family with one child. In the ideology of utter the following words: “It is not so much to entertain as you need to learn to live the next 20 years.” Her to understand how it exists in the framework of what we call the state that call society that call the law. The most important thing is not only to teach. But even taught to use it, try to imagine the whole segment of this life as a kind of encyclopedia. This is the primary goal. At least for me for a year.
– How to be financed by the Public Television of Russia?
– obkladyvayut citizen of the second tax for the fact that he looks Public Television, I think, do not. It is impossible to do so. If there are private donations of people who are willing to pay for a public television product, I once again appeal, not for broadcasting, and for the product, we come to the solemn version of PBS. The state pays 51 percent of the funds. We have a hundred, and the state would pay exactly 50 percent from the top. Please. The ultimate example. E-government. In theory, at the moment I like public television should be at the center offers a variety of organizations that need to persuade me that I had a week to do 140 hours of material, and explain how to use e-government. This has some meaning, quickly convey the information without which society can not live ».
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