How the Internet is changing modern TV - Forbes Ukraine

Television has not changed 70 years because lying on the couch with the remote control – it’s the consumers are just in the blood, in the genes. This means that the device is already there, and the question is, what would such people on this show devayse without violating their consumer traditions. TV is quite conservative as the industry, but there is a place for technology startups.

Today there are about 150 million TVs feature Smart TV (Internet technology integration and digital interactive services to television sets. – Forbes). It’s not just TV, it is also a home theater, Blu-ray players, etc. And in 2014 – I cook you – you just can not buy a TV without the function Smart TV. From next year, all models of televisions, including in Ukraine, will have this feature.

opportunities to monetize content is not only the Internet, but also on other platforms. These include the Smart TV. This is a global trend, which is still not fully understood, including in startaperskoy environment. Smart TV allows the holder to monetize content.

I assure you that what happened five years ago with iPads and App Store, in the next five years will see the TV. Today on the App Store about 800 000 applications, while the Smart TV is on the bill until thousands or tens of thousands.

Culture

television consumption is very conservative. If now the consumer will get used to any service, and later it will be hard to look at something new App Store. As the classic, who was the first – and sneakers.

Imagine that you can assign to any film actor – his friends and himself in the lead role. Startups management video stream can completely change the TV viewing

All trends point to the fact that television and the Internet have become inseparable. There are, for example, technology AirPlay, Wireless Display, by which all that is on the tablet screen can immediately appear on the TV screen. In addition, with the help of the tablet, you can control what you see on TV. For example, games may be used as tablet joystick. I am sure that this is just the beginning.

Another global trend – second screen, when a person looks something on TV and in parallel comments in Twitter, read about the actor or interactively, for example, vote, making bets. In the U.S., 90% of the audience at the same time enjoying a second device – PC, tablet or smartphone.

Or, for example, today, it’s just the TV remote, and the following year – voice control technology Kinect: «I want the last movie with Angelina Jolie. Television, stop! Find me a dress like Angelina Jolie, and where can I buy it. ” TV show where you can buy it, you have to press a button and wait for the courier. This is not fiction. Such technology is.

I believe that the technology of augmented reality, when it will be implemented in the television industry, change the way of content production and delivery to the consumer. Imagine that you can assign to any film actor – his friends, well, himself in the lead role. Startups management video stream can completely change the TV viewing.

say that Internet killed the TV. But the numbers tell a different story: the Internet is complementary to the traditional television for people. Rather, they were married.

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