Will save the digital TV format? - Novonikolayevsk

In connection with the transition to digital television format Novosibirsk part of channels from 10 September to 18 October, will be shown. Will innovation save broadcast television from death in combat with cable, IP, satellite TV and the Internet, figured correspondent NGS.Novosti.

September 10 began installation of equipment on the city TV tower. Since the transmitters emit waves of high intensity, at the time of their installation work will be shut down. Therefore, from 10:00 to 17:00 the audience, which receive TV signal RTRS not be able to watch TV, “Russian-K” 5th channel “Russia-2″, OTC, 49th channel. For six days, a few hours will cut channels are most popular Novosibirsk: “Russia-1″ First Channel, NTV and TNT.

On October 18, after the completion of the work, 10 channels will be broadcast in the new digital format. As promised the representatives of construction services digital network, digital picture will be better quality analog – no noise and hiss.

However, as shown by a survey conducted among Novosibirsk, terrestrial TV is losing its way. Only a fifth of residents receive the TV signal to the collective antenna. More than a third of Novosibirsk watching cable TV, and a quarter of the citizens do not watch TV at all.

According to the company TNS, the most popular channels of Novosibirsk are the “Russia-1″ (about 600,000 people per day), Channel ( About 550 thousand people per day), thematic channels (National Geographic, Discovery and others), NTV and TNT. Favorite programs and movies are urban contemporary series, as well as entertainment programs such as “The Battle of psychics”, KVN and “One to one».

According to the commercial director of “Siberian Networks” Sergei Veprentseva, the transition to digital broadcasting will not increase the popularity of live TV as comfort from the absence of binding to a television program by the development of modern technology, many felt Novosibirsk. The ability to watch your favorite movies and programs as you want and when you want to attract more viewers to the Internet and television prompts to post your content on the web sites. As for traditional television, in the opinion of Sergei Veprentseva, the greatest demand will soon be used only unique content thematic channels such as National Geographic.