Scientists have found a link between the process of perception of advertising and the remote source of information.
The company’s specialists SalesBrain on behalf of Facebook Inc. pulse measured the participants in the experiment, brain activity, eye movement, and sweating. Scientists came to the conclusion that people pay more attention to advertising to the phone’s screen than the TV screen.
According to experts, this is due to the fact that the owner of the phone keeps your gadget close to the face. This proximity reinforces the person’s attention and gives him a positive attitude towards the perceived information.
Other materials about the discoveries of scientists, visit Science .
>
No comments:
Post a Comment