Friday, July 26, 2013

Andrew Sidorchik: Russian Public TV - who needs it, no one needs - Arguments and Facts

Russian Public Television, called for so long spoke a variety of political and public figures, is on the verge of bankruptcy

Congratulations, you’re bankrupt!

aired on May 19, 2013 the channel is already the end of July nearly ran out of funds and had to give signals «SOS».

The fact that Russia, like air, it is necessary independent of the state and the oligarchs electronic media, argued for many years. In December 2011, the then President Dmitry Medvedev in a message to the Federal Assembly, proposed the creation of public television, thus giving the course of the project.

What is PRP? The history, the format and objectives of the Public Television of Russia >>

Another year and a half have taken a variety of arrangements in which there was an information that the channel will be based on the “Stars” or “TV Center”. In the end, everything worked out without absorption, and new media structure, led by Alexey Lysenko , began its work.

State put OTP seed money – half a billion rubles. Next, on to the authors of the project, the canal was to be the proceeds from the audience.

the time of exhaustion of state money such donations gathered 50,600 rubles – an amount sufficient for the maintenance of a month the average Russian family without large queries, but not independent of the federal channel.

The collapse of the myth

In the air hung the eternal Russian question “What to do?».

Recourse to the state actually kills the very idea of ??public television. The same can be said of the assistance of private entities – if the channel is in a financial dependence, and talk about some kind of freedom of opinion is no longer necessary.

Anyone who gives money, defines the boundaries of what a journalist is and is not. And if the OTP will continue to work in these conditions, it is what it is fundamentally different from all other channels?

officials politely advised OTP “living within our means,” but this advice trudnovypolnim because of their complete lack of.

In fact, we are witnessing a beautiful debunking of the myth – the myth that the expansion of public freedoms citizens desperately need an independent television station.

Some have long since learned to obtain information on the internet, others have successfully bypassed that offer state-run media. For the opposition-minded and critical thinkers exist channel “Rain».

This does not mean that the OTP does not have its audience. This means that the citizens of Russia are not so in need to regularly refer to it amounts to ensure its normal existence.

national television was born at a time when citizens do not pay for the channels, and for the use of the antenna. Satellite television is moving forward with great difficulty, bumping into people’s desire to get all the free, that is nothing.

But if

for movie channels, sports, travel and cooking Russians are willing to pay more or less, over the incomprehensible abstraction that it represents the OTP did not want to categorically.

Voice of the People

mishap with OTP clearly shows that both the authorities and the opposition of the people in Russia are terribly far. Those and others about the needs and desires of ordinary people have only the vaguest idea.

people equally rejects and made with public money, “Burnt by the Sun”, and opposition encroachments in the form of “punk prayer Pussy Riot».

easiest way to explain what happened with the OTP lack of money from the citizens.

But here’s a counter example: a group of enthusiasts recently announced its intention to make a feature film about the heroism of 28 Panfilov Heroes. Project participants have stated that the film would not stand in the style of exposure “as it really was,” and talk about the heroism of the Soviet soldiers who stopped the Nazis near Moscow.

The project is implemented with the funds that are derived from ordinary citizens who are interested in a film on this subject. Just a few days on the Internet fundraising for the project has received more than 3 million rubles.

compare these three million to 50 thousand, the benefit received by the OTP. Very representative picture, is not it?

The very idea

public television that exists on the money of the audience interested.

However, in its current form OTP – is another dubious project such as renaming the police to the police, torsion hours and reduce lag, ads badminton important of all the arts, and similar initiatives.

So in this situation, the logical thing would be if the continued existence of the OTP of his own money funded the one who started this project in December 2011.

And the rest will sing in honor of the OTP chorus folk songs:

Who needs it? Nobody needs!
Who needs it? Nobody needs!



Andrew Sidorchik,

Editor section “Company” Internet service «AiF»

author’s opinion may not necessarily represent those of

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