Ukrainians go to the “smart” TV. They are attracted by the ability to watch movies from the Internet. Among the possibilities offered by modern TV – social networking, Web browsing and content on YouTube, chat on Skype, reading mail, browsing photos on Picasa. games, as well as playing multimedia content stored on your local network. It also supports the installation of the application of the branded online stores. By extending the basic functionality of your TV supplemental programs, users will even be able to pay bills via services such as Portmone.com, check the weather, or by AccuWeather Gismeteo, folding puzzles, find new recipes of dishes and even play Angry Birds. In general – do everything for what the computer, tablet or smartphone.
But above all interested in less than half, in fact on the TV screen to perform these actions are not as convenient as, for example, on a mobile device touch screens. According to market research firm NPD Group, nearly 60% of owners of devices with Smart TV functionality prefer watching videos online. And for this task, the user has two options – a pirate or licensed content. The journalists of “Capital” found that in common and what differences of three online movie theaters, legally employed in Ukraine: Megogo.net, Divan.tv and Oll.tv.
Megogo.net
According to official data, music library online cinema Megogo.net has more than 22 million hours of video – more than 3,500 full-length movies, cartoons about 1,800, 850 series and 200 television shows and concerts. To be able to view the signed contracts with studios and rights holders to the same library is constantly updated with fresh content.
The project started in November 2011, as of February 2013 Audience service totaled 20 million users a month. This result was achieved thanks to the wide coverage. Megogo.net available not only to residents of the former Soviet Union, but also to viewers around the world. Among the supported service platforms – Smart-TVs LG, Samsung, Panasonic, Sony and Philips, media players Aura HD, Dune HD and INeXT, Players Blu-ray Samsung and LG, as well as devices running Google Android and Apple iOS.
is noteworthy that 95% of the content can be viewed for free, and the video is available in Full HD 1080p. Availability is achieved by a simple system of monetization: Megogo.net to have commercials before the screening and during playback. But this model is not valid for some films, so the service offers four options for a paid subscription to be able to read even the freshest videos without commercials. Possible options for 1,3,6 and 12 months for the price of 49 USD to 399 USD.
strengths of online cinema Megogo.net are user-friendly interface with convenient directory and intelligent recommendations. As a result, the user can quickly locate a particular film or program. Registered subscribers are also able to pause the video and then continue.
User can only install the app on your device Megogo.net Smart TV and provide a fast enough link to view the video in full resolution.
Oll.tv
The project Oll.tv, as Megogo.net, was created to provide multimedia content. He began work in May 2012 asset Oll.tv-films, cartoons, TV series, as well as pryamyetranslyatsii football matches.
Service is available in a variety of “smart” platforms – TVs, Samsung, LG and Panasonic, Dune HD media players and Aura HD, Apple mobile devices, and more recently on smartaonah and tablets running Google Android. By installing the application Oll.tv, the user can view video at HD. But if the internet connection speed is insufficient, the player automatically adapts to the communication channel to broadcast video without delay.
Service Oll.tv equipped with an intelligent selection of content, which provides the user with video based on his personal preference and the ability to create a list of selected films allows you to quickly find your favorite videos, or back to the desired scene.
Oll.tv offers a free preview of content as well as by subscription. Free of charge, not all video and discover the full access to the library will allow one of the proposed package. The options for a period of 48 hours to a year. The subscription price for the package without eroticism – 300 UAH per year, maximum access – 400 USD per year.
Divan.tv
Unlike its competitors, the multimedia service Divan.tv provides more advanced features than the online movie theater. In addition to a library of thousands of movies and cartoons in HD-quality offers 148 TV channels, as well as music and educational content. The service operates on the territory of Ukraine and is available not only to the owners of devices Smart TV. but users of any device connected to the Internet. If the TV does not have a “smart” functionality, it can be supplemented by one of the media players offered by the company – own decision Divan.tv Dl. TV HD, and also one of the models from the company’s Dune.
Divan.tv offers as watching free movies, cartoons, TV series and TV shows, and paid content. In the latter case, the user must select one of the 12 tariff plan. It is noteworthy that each of the packages includes vsebya certain number of programs that can be watched on both the TV and on the website of the company. The most expensive package at the price of 111 USD per month offers 148 channels of viewing on a TV screen, 75 on the site, as well as unlimited access to the library Divan.tv. Possible, and subscribe to a package worth 35 USD per month, which does not include TV channels and allows you to view a multimedia content stored on company servers.
appearance in Ukraine services Megogo.net, Divan.tv and Oll. tv, providing exclusively licensed content, as well as their growing popularity has impact on reducing piracy. Now online movie theaters that offer online access to multimedia content, it is difficult to compete with the pirates, who, though not guarantee quality, but still do not charge a fee for the service.
Vladimir Vishnevsky
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