In the U.S. Congress, VI, which took place May 30, 2013 in Alushta in the CrimeaMediaCom, Council of Europe expert Dmitry Kotlyar , drawing on international experience, talked about the” Establishment of community broadcasting ” – topical issue in recent times. expert introduced the relevant international definitions:
– «Community Broadcasters (community media) – non-profit regional or local broadcasters, which are aimed at meeting the needs of society.
– Public television and radio (public service media) – a form of public service broadcasting organization, which aims to meet the broad needs of society.
– Community broadcasting – broadcasting, which, in accordance with the law are non-profit organizations established to
to meet the information needs of local communities (Article 1 of the Law “On Television and Radio Broadcasting»).
principles of community broadcasting in Europe are defined:
– Joint Declaration on Diversity in Broadcasting (December 2007), which states: “The community broadcasting should be directly defined in the law as a special form of broadcasting, should enjoy fair and simple licensing procedures should not be required to comply with stringent technological or other licensing criteria should have favorable conditions for the license fee paid
and have access to advertising “.
– European Parliament resolution on community media in Europe (28 September 2008).
– Declaration of the Committee of Ministers of the Council of Europe on the role of community media in supporting social cohesion and intercultural dialogue (11 February 2009):
“… it is desirable to identify community-based broadcasters, as far as possible, a sufficient number of frequencies, both analog and digital, and to ensure that community broadcasting organizations had not been damaged after the transition to digital standard “.
” … explore the possibility of allocating funds at the national, regional and local levels to support the sector [Community Broadcasting], directly or indirectly, by taking into account the aspects of properly competition “.
« Community broadcasters in Europe:
– exist in 29 European countries;
– directly recognized and governed by the laws in 17 states;
– 2228 Community Radio Broadcasters and 521 community-based broadcaster;
– the most common in the UK, Denmark, Germany, Ireland, Spain, Italy, Malta, Netherlands, Norway, Sweden (Data Community Media Forum, January 2012) »
Dmitry Kotlyar, as a member of the working group on the development of the Law “On Television and Radio Broadcasting” spoke about the role of community broadcasting in Ukraine in the concept of a new edition of the Law:
– «The state promotes the development of community broadcasters as the” third sector “in addition to broadcasting commercial and community television and radio broadcasting (public / communal before his transformation into a community-based organization of broadcasting).
– This includes:
a license outside the auction;
inclusion in the regional / local digital multiplex
rates for digital multiplex service provider;
possibility of budget financing ».
In the new draft of the Law refers to the following provisions:
-« Promotion of community broadcasting – one of the the basic principles of the state policy in the field of audio-visual services, which determines the direction of public authorities, including the National Council
.
– Community Broadcasting is to provide audiovisual services by broadcasting local or regional category of broadcasting which is carried out in order to meet the informational, cultural, educational, linguistic needs of territorial communities (communities),
minority and is not intended to make a profit.
– The subject of the provision of audiovisual services in the form of community broadcasting can be a Non-Enterprise company or other entity that does not have to make a profit (including associations and based on these entities).
– Community-based broadcasting is carried out on the basis of a license issued in compliance with this Act.
– General method of licensing broadcasters – the auction. Licensing of community broadcasting – a competition without paying a license fee. ” Have not defined the criteria for licensing competition for community broadcasting. Also open to question his inclusion TOS.
– Software community broadcasting
must meet the following requirements:
1) own product must be at least 50% of the total broadcasting;
2) The transfer of entertainment genre should not be more than 20% of total broadcast;
3) at least 2 hours of daily broadcasting time intervals
between 06.00 and 23.00 should be news programs of local or regional significance.
– National Council defines the criteria of the transmission to the entertainment or informational genre.
– The programs of community broadcasting are prohibited from engaging in political campaigning ».
Also on the site you can see the Medisat Dmitry Kotlyar clarification regarding legal guarantees in the transition to digital standards.
CrimeaMediaCom – is the biggest event in the industry, combining convergence and industrial events, exhibitions, themed promotions and presentations. Organized by the Association of rights holders and content providers Telecommunication Chamber of Ukraine, Association Ukrteleset, the Independent Association of Broadcasters.
Irina Sahno
© MediaSat
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