in the center of Moscow on Arbat street, you may receive your own TV, which will tell passersby about the local attractions. As explained by the “News” the head of the municipal district of Arbat Eugene Babenko, the project includes the installation of the first two TV screens at the beginning and end of the pedestrian street, the city has already been submitted to the authorities and will now be submitted for discussion of local residents. According to the developers, on giant screens will broadcast the facts of the history of the city, the schedule of museums and theaters poster. Experts offer to arrange such television screens around the historic city center.
– to sound clips for the future of “TV”, we would like to attract the celebrities who live in the Arbat district – said Babenko. – For example, Galina Volchek, Kobzon, Alla Pugacheva and Maxim Galkin and other prominent residents of the center. On the screen they could talk about things, and maybe even sing a song about Moscow.
MP said that all videos must be broadcast in different languages, because the main objective of “cultural television” – to convey information about the city to tourists.
– Rollers should be broadcast in Russian, English and Chinese, and also have sign language – added Babenko. – According to statistics, in quantitative terms, most of the tourists in Moscow are Chinese.
President of Marketing Guild Igor Berezin believes that with the help of “cultural television” on the Arbat can attract tourists to other attractions in Moscow.
– Arbat – one of the most popular streets of tourists every day there are thousands of people – said the marketer. – It would therefore be advisable to put the third screen – in the middle of the street.
– In the commercials to broadcast information not only about the operation of museums, but also on the cost of tickets, it is desirable both in rubles and euros. Ideally, visitors should be informed about whether it is possible to buy a ticket at the entrance and must be ordered in advance as well – how to get to these places – added Berezin.
According to experts, include commercials in television format boards do not.
– If a person sees the screen the first time during the broadcast advertising, it decides that it is a simple billboard will pass and will not pay more attention to the stands – explained Berezin. – It should be clearly separated from advertising information screens, it may be wise to stylize them for thumbs – playbills XIX century, so they fit perfectly into the style of the street.
Moskvoved Mikhail Fedorov sure that the “cultural television” would enjoy popular not only with tourists, but also residents of the capital.
– Today, few people know the history of Moscow is well – said the historian. – Therefore, set the screens should be not only on the Arbat, but around the middle, and then – in the central streets sleeping areas. It is necessary to make a general video about the history of the city, as well as special announcements on the area’s attractions, from time to time would be changed. Their views could be included in the itineraries of school trips – curled expert.
At the same time, leading Counsel Foundation “Institute for Urban Economics” Dmitry Gordeev said that the screens can disturb the Arbat.
– We need to think not only about the tourists, but also for those who live in the alleys of the Arbat and the surrounding streets – said legal consultant. – Sounds and bright light should not be a nuisance to people. Need to discuss with residents the ability to install these screens, and, most importantly, the mode of their work, which should be limited, despite the fact that in the center of bustling around the clock.
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