Updated: 2 hours. Ago – Posted: 03/17/2015 at 16:24
The story is about the future of sports television.
Last fall, the giant online retailer Amazon has bought the TV main substitute for all the gamers of the world – Twitch, where for competitive players often follow. When commenting on the deal ESPN President John Skipper, the words he had not picked up: “It’s not a sport, it’s competition. Here Checkers – a competition chess. And we are interested in a real sport. ”
At this position Skipper has the right: ESPN for 35 years became the most interesting sports television world, and regular broadcasts mid-80s deprived NBA image kokainschikov meeting. The first letter abbreviations mean mighty Entertainment, but the consciousness of progressive telebossov yet against computer toys.
ESPN climbed into TVs players in the middle of the zero, when I did the simulator NFL reality show finale in Times Square. Cable distribution, channel allows not cover up the bawdy nicknames competitive players – the guy from Virginia played signed BieberHole69. The show lasted four seasons and never revived.
The reality show «Madden Nation» on ESPN – Eurosport
2014 became the first breakthrough for eSports. First, in April, the most interesting moments of the championship on Call of Duty: Ghosts shown on ABC2 (comparable to our “Russia 2″), and in July in the TV main event came on Dota 2. The International compared with the Super Bowl, only need to pay an entrance fee of 100 bucks. Last year, his audience did not notice the mark of 20 million unique users, but on television it – a little. While ESPN Inc. ready to allocate only the third channel available on the Internet. We have a bunch of ESPN3 rights for top sporting events (Premier League, NBA, baseball, tennis) – but only for users of Xbox, Apple TV and applications on smartphones. In this company and added Dota 2.
Exclusive preview show on ESPN2 ethereal prepay in Valve – company-creator of the cult toys. “Our partnership shows how eSports close to this sport,” – Head of Marketing Corporation Eric Johnson listed the money does not hide and they are not spared. Before the final TV launched in Seattle studio. Just come on ESPN with a great match of basketball or football: in headphones with microphone sitting four experts and discuss the upcoming game.
Frivolity happening shirt gives only commentator on the left. Bruno Carlucci – the most common Argentine engineer, played Dota 2 ten years, and in 2011 became a local Alexander Bubnov and created a statistical system for the game.
Action itself on the screen look more stretched than alive. Interviews with players from Asia or weak knowledge of English or who did not know him at all chopped off action on the approach to the TV, although just for dvizhuhu all and love computer games. Even emotional gesture gamer (man got down on one knee and almost said: “I love you more than the” bunker “) turned netrogatelnym and taut.
A large piece of ether was taken synchronously local Putin. Gabe Newell pray on millions of schoolchildren around the world, he shake hands adult gamers – he did Valve giant gaming industry. When the head of a hefty company gives a great interview because some games, a measure of confidence: “The fact that we can take a person, never not seen computer games, and make him scream and cheer for the guys at the computer for four days – for the sake of I’m here. ”
The Internationals 4 – Eurosport
After playing 4 The International media began to write about the merger of the Internet and TV and full seizure of power. ESPN quickly stopped journalistic panic scathing press release: “We only saw these events as an opportunity to tell people about Dota 2, and do not seek to expand the presence of e-sports in our air.” The gaming industry has not become a new Olympics the first time, but declared itself to the whole country.
Nobody says that eSports – nook zadrotov score on an audience possible. World Cup finals for the League of Legends on Twitch.tv looked 32 million earthlings, more than spectators of the final series of the NBA. It remains only to drag them into TVs.
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