Portal TatCenter.ru continues to publish statistics of sales of different products in the crisis in 2014. Overview of the food market shows: Tatarstan did not buy less – they have to buy more expensive. The rate of inflation over the past year clearly confirm this.
What is the situation in the markets of automobiles, household appliances and electronic equipment, clothing, cosmetics and jewelry?
Car: Learning thrift and turn on the gas
Last year, Tatarstan spent on the purchase of cars almost 39.9 billion rubles. Expenditure increased by 9%, in comparable prices – by 5.2%. Demand has grown only at the end of the year – when in showrooms literally dismantled everything. However, it is due to the fall-winter ruble exchange rate fluctuations showrooms came a plus.
In this changed market conditions. Gained not only new cars, but used cars. Sales in the automotive parts at constant prices grew by more than a quarter (in absolute terms – by 300 million to 2.3 billion rubles). Conclusion – the owners of the cars have become more attentive to their iron horses.
This is confirmed by the data on the volume of services rendered to the population. Segment repair of machines and maintenance is 28% of all household services – more than 11 billion rubles. This is almost four times more than spending residents of the republic on Fitness and Sports. The volume of services shinomontazhek compared with 2013, grew by more than 7%.
On the automotive market in 2014, there is another interesting trend – an increase in demand for automobiles retail sales of gasoline fell.
influenced by two factors – the transition to cars on gas and, of course, the rise in petrol prices – the 92nd went up by 11.3% over the year, the 95th – 10.4%. In this diesel cheaper by almost 3%.
Technique: what to do with televisions and photographers trouble
One of the areas to which the crisis has affected the most, – machinery. Hit and all sorts of gadgets, and orgoborudovaniyu, and household appliances. Electronic “helpers” Tatarstan last year spent 16.5 billion rubles. Four billion rubles spent on the citizens of the republic computers, cell phones and televisions, a little less than two billion – on refrigerators and washing machines.
The December hysteria when buyers purified shelves technique significantly affected the dynamics of sales.
TV sales compared with 2013 year increased by 22% in comparable prices.
In absolute terms – Tatarstan last year to pay for television by 670 million more than in 2013.
The same figures on sales of computers. Sales of mobile phones and all leapt by 30.1%. On average, every citizen of the republic in the past year spent on the purchase of a mobile phone about 1240 rubles, the population aged 20 to 40 years old – about four thousand.
One of the main victims of the crisis – professional photographers. If the household and office equipment is still possible to find a Russian analogues that can neutralize the rise in prices, all the cameras and accessories for them – imported. Rising prices for them on average starts from 30% and can amount to three-digit numbers. He dropped the demand for photo equipment – sales in comparable prices fell by nearly 2%, and in absolute terms, spending fell by 24 million rubles. Fell by 4% and the volume of services to the shop.
cosmetics, clothing and jewelry: dress warmly and expensive
Sales of clothing, cosmetics and “yuvelirki” rose. In perfumery sales growth in comparable prices amounted to about 2%, while in monetary terms in Tatarstan approached close to the 10 billion mark.
The situation is somewhat different jewelry. In constant prices, sales grew by 3%, but in absolute terms Tatarstan spend less, though only a fraction of a percent. The general spending on decorations are 3.9 billion rubles.
The trend of sales outerwear is almost identical to sales trends … meat. In both areas of sales increased by 2.5-5%, and Tatarstan spent on these purchases to 46.5 billion rubles. 15% increased sales of underwear and hosiery, 5% increased sales of footwear. In other words, citizens of the republic began to buy more stuff. While sales of cabinets and other home furniture remained at the same level – an increase of only 0.3%, but still exceeded 10 billion rubles.
Facts
On the clothes of Tatarstan spend as much meat – 46.5 billion rubles
The cost of children’s toys is 4.5 times less than that of cigarettes – 1.5 billion rubles
The cycling boom in Kazan did not affect the sales of bicycles. In any way.
The services in the field of physical culture and sports has grown as well as the sale of fresh vegetables – 15%
Ilya Ivanov
The data of Tatarstanstata
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