«The world will never be the same again” – a phrase worn out, but what is happening in the TV segment describes very accurately. “Televizorostroenie” quickly comes out of its local crisis, offering new technologies, implementing new ideas and making available devices, which recently could not even dream of futurists.
We no longer remember the old days when color television was luxury, and therefore rare. It has long been a TV in every home, often more than one. Market TV susches TV oval and developed due to the fact that periodically – every two or three years – the company to create innovative models that have advanced the entire industry. More precisely, the industry moved buyers, that is, we are purchasing another batch of new products. But once another novelty – 3D-TV – although it was quite innovative, but did not become a driving force in sales, despite the active promotion of manufacturers. The three-dimensional image was curious people, but not enough to be strong enough motivation for buying a new TV to replace the old working properly. And the industry started to have problems. By the time the problem of the failure of 3D superimposed on another trend – people are increasingly using computers, smartphones and tablets to watch TV and videos.
Then, the producers decided to make a massive high-definition TV (or HD) – Hight Defenition (HD). The audience reacted to it positively – in fact in this case, the image becomes detailing, and so expressive and realistic. In addition, HD-video look good on the big screen diagonals. Previously, a dramatic increase in the size of the TV was problematic – what in the apartment comes with a big diagonal, if it will be visible to the individual pixels? Who wants to look at a mosaic image? Now, when followed for HD FullHD, and then appeared 4K TVs boom with huge diagonals.
But the growth of the diagonals can not be limitless – it is limited by the size of our apartments. What next? And then begins to occur interesting – the largest manufacturers begin to radically change the technology and marketing strategies.
A very extreme can do Sony, which may even leave the market televisions. Ten years ago this was unthinkable, but for several seasons of the possibility of such developments say business intelligence, and in February of the probability of rolling your own TV production officially declared Kazuo Hirai, president and CEO of Sony. Of course, the corporation does not leave the industry, it will create and produce panels for TVs, equipment for television and film production solutions for cinema, gaming set-top boxes, that is, its products will play an important role in various segments associated with movies and TV. In addition, it should be remembered Sony Pictures, which acts on the television industry has a powerful influence, for example, the policy of the company depends on a lot in the promotion of formats.
believed in these TVs a better overview.
Develop and technology . Improving LCD screens almost completely replaced the plasma. But now, LCD TVs pushes technology of organic light-emitting diodes (OLED). “Physics”, the underlying OLED, opened in the early fifties, the first commercial displays the device will be zero. With the new displays are actively working different companies – from said Sony to Epson – but the first OLED-TV LG has released for sale in the tenth. As can be seen, with the change of technology change and technology leaders. In place of the “Japanese” come “Koreans” (multinational companies, so binding to the country rather conventional).
Introduced in the year before the Russian market OLED-TV LG 55EA9800 was fine. He showed great benefits of new technologies – excellent color reproduction, high contrast and brightness, as well as wide viewing angles, eliminating the distortion color and brightness over the entire area of the screen. The TV had two bright innovative elements: curved screen, which reduced geometric distortions, and four subpixels – to the traditional triad of red-green-blue was added White – dramatically improve the expressiveness when playing (primarily light objects: snow, clouds, flowering trees and t. d.). However, the TV only supports FullHD and was incredibly expensive – half a million rubles at a diagonal of 55 inches. But technology has evolved.
The range of OLED-TV LG in 2015 has become more diverse – it contains models with different diagonals starting successor to that of the first model, with a diagonal of 55 inches and ending with the giant screen of 98 inches . In this case, the entry-ruble price decreased five-fold, making it if not mass, is already available. There are models with flat-screen TVs, is – with curved (in the terminology of the manufacturer’s Cinema Screen).
Increase the size of the diagonal of household televisions it makes no sense – they do not fit in the apartments.
All the LG OLED-support UltraHD . Two months ago, I wrote that the purchase of this TV is irrelevant, since the very UltraHD-content, and val um Yelnia quantities it will begin to appear in the distant future. However, the “distant future” is already beginning to attack, and quite rapidly. «Smart TV – is the answer to the question” where to get 4K content? “- Says Artem Strelbitsky, head of marketing of television and IT products of LG Electronics Russia , and tells that the local partners of the company, the Russian Internet cinema already made available several Russian films in the UltraHD, and by the end of the year the number of 4K releases exceed one hundred. Of course, new TVs support algorithms that provide the best play on the UltraHD-screen films and broadcasts in HD and FullHD, but in this format are broadcast dozens of Russian-speaking channels. As can be seen, the content will be no problems.
Modern TV – it is almost computer,
Implementation of Smart TV in TV also does not stand still: LG develops WebOS platform and ergonomic control panel. The control panel is very important for comfortable work with “smart features” TV and LG is proud of its new product, which awarded her imsya MagicRemote. This is truly a masterpiece of design, which looks like an object of contemporary art, in addition, he is one onteper for traditional television, as well as for trendy smart-functions (and previously had to use two different “lenivchika”). Of course, a growing number of programs for this platform, it is available on a lot of useful, not only applications for online cinema.
LG is actively working with audiosostavlyayuschey new TVs. In addition to the built-in audio system (in many models it is certified Harman / Kardon) company also offers updated sound projectors (easy-to-install system for surround sound), supplied with the subwoofer to provide a more expressive bass reproduction.
Of course, the new line of TVs and LG introduced on the basis of traditional liquid crystals with updated IPS-matrix, where, in particular, enhanced color reproduction and improved brightness, and looks absolutely amazing 3D. These models are relevant to the background such as LCD competitors, but in comparison with the above models LG OLED-interest only at the price.
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