General Director of the Public Television of Russia Anatoly Lysenko sure that Russian television remains the best in the world. And it revives Enlightenment channel TV function
Two small studio OTP today loaded to capacity
Photo: Victor Zazhigin
Russian Public Television (OTP) here for six months on the air. At the start of the project and the first months of work spent about 1.5 billion rubles. Autumn channel management complained: money allocated from the budget is not enough, we have to take out loans. The idea with the voluntary donations of citizens is only ridicule, and the plan proved unworkable formation endowment, the interest from which could exist. Attempt to increase government funding for the next year was not successful. In 2014, the channel will receive 1.425 billion rubles – not the most money compared with other state subsidies allocated media (see table). CEO Anatoly channel Lysenko fears of redundancy and produce their own content. In OTP even thinking about how to change the constitution and get right to display advertising, which finally kills the idea of ??television “public».
OTP largely become hostage era of its creation. The idea provoked imaginary request of the protest movement, even at the initial stage of formation of the concept by Western counterparts showed complete unsustainability. The name was only a slogan: money allocated from the budget, head appointed by the president and a fierce political debate in the air and did not appear. Many still believe that public television waiting for the sad fate of other so-called Medvedev’s projects, one after the other disconnected from the financing.
Meanwhile
channel evolves as if confident of a bed of roses for years ahead. Unused built broadcasting complex, works equipment, opened two studios. In the corridors – a kind of mixture of odors from the new technology, furniture, and repair materials. Striking a huge number of employees, rather usual for large federal television channels, but obviously excessive for niche. Ether is an eight-hour news cycle, transmission and Soviet films, which is repeated three times during the day. Program line is constantly expanding, and the news is quite unusual combine a nationwide agenda and nuances of life in the regions.
Supervises
OTP appointed by President Anatoly Lysenko, a man who all his life was in a landmark television trend. Thirty years he worked at Central Television, in the main edition of youth programs. In the late 1980s led the legendary program “Sight”. From 1990 to 1996 headed the RTR, then taught, managed, advised, guided transfer, wrote books. Today he is again at the forefront, with a heap of new ideas, the concepts of original programs, in the midst of battle with the critics.
Lysenko offered his vision of the Public Television – Enlightenment, social, with an emphasis on regional themes. His offspring still raises many questions, but to see such a noncommercial content on other domestic channel is impossible today.
Education as a national idea
– Y you huge experience work on television. By fact, you caught three different era: Soviet TV, TV late 1980 – x – early 1990 – x and modern. interesting learn view about today broadcasting man, that, can say, their hands designed such different on style esters. example, why so often accounts hear with pathos uttered phrase: « I all not watch TV »?
– I do not believe in this promise, although heard it hundreds of times by many different people – from academics to carpenters. Then suddenly it turns out that these people know sitcoms better than I that in this case the dog ate it. Unfortunately, everyone watches TV. Why “unfortunately”? We have no culture of TV viewing. We have people coming to the house, taking off his jacket and pants, the light turns off and turns on the TV. That’s all. And then he starts clicking channels … even illness psychiatrists call …
– zapping, from English zap – « turn over».
– Yes. He does not even look. Although, in principle, if we take our program and build what you want to see – a great TV. I find it all the best in the world. Yet. But you need to choose a program. I do not really watch TV, selectively. The words that I use when evaluating fall very often under the prohibition in the State Duma.
What I do not like … First, I am upset that the television has become the purchase. When I started to work, afraid to say how many years ago – fifty-five to fifty-six, it was television, which has devised. Each year the youth edition of the Central Television did two or three or four new transmission.
It
movement was a desire. Now much easier to buy a ready format. But always ready format poses a threat to unification. Today, all the houses were similar to each other. And people began to look like. And the program. And it’s a pity – must be diversity. And we tried to come up so that people were more varied.
I can understand colleagues who lead other channels. Yes, do your transfer unprofitable. Risk. You put money. Work – it does not, God knows. Nevertheless, today we have to OTP about 65 percent of its own content and 35 percent – purchased.
– You say about absence design raisins at copy formats. However, today program and on content bit empty. Out three classic postulates operation television – educate, inform, entertain – left, on fact, only recently. Enlightenment function left in past? After money on this not do.
– You touched on a very sensitive issue.
In Soviet television programs was the ideology. With it, you can agree, you can disagree. But she was. Today like no ideology. Yes, and it can not be born, because it needs an idea. I like it when everyone says urgently establish a national idea. You would think that some people thought and sucked from the finger national idea. It should be born, but based on what – nobody thinks.
Education – this is a national idea. It’s like a child. Now all cry: children do not read. I’ve grandson can not get read. Said the grandfather, I saw it in a movie, saw it on TV. In an extreme case, look on the Internet. You can teach a child to read without violence? You can not. How to brush your teeth can not be taught without forcing. First time to make, and then it becomes a habit. Some violence must be to get the child to learn. Similarly,
The press conference was attended by Deputy Prime Minister Alexander Borisov, Yakutia , director of the NBC “Sakha» Ivan Androsov , CEO of SUE “Technical Center Television and Radio Broadcasting» Alexey Korovin , Head of the Department for Press and Broadcasting Philip Pestryakov . 
Alexey Filippov 
