General Director of the Public Television of Russia Anatoly Lysenko sure that Russian television remains the best in the world. And it revives Enlightenment channel TV function
Two small studio OTP today loaded to capacity
Photo: Victor Zazhigin
Russian Public Television (OTP) here for six months on the air. At the start of the project and the first months of work spent about 1.5 billion rubles. Autumn channel management complained: money allocated from the budget is not enough, we have to take out loans. The idea with the voluntary donations of citizens is only ridicule, and the plan proved unworkable formation endowment, the interest from which could exist. Attempt to increase government funding for the next year was not successful. In 2014, the channel will receive 1.425 billion rubles – not the most money compared with other state subsidies allocated media (see table). CEO Anatoly channel Lysenko fears of redundancy and produce their own content. In OTP even thinking about how to change the constitution and get right to display advertising, which finally kills the idea of ??television “public».
OTP largely become hostage era of its creation. The idea provoked imaginary request of the protest movement, even at the initial stage of formation of the concept by Western counterparts showed complete unsustainability. The name was only a slogan: money allocated from the budget, head appointed by the president and a fierce political debate in the air and did not appear. Many still believe that public television waiting for the sad fate of other so-called Medvedev’s projects, one after the other disconnected from the financing.
Meanwhile
channel evolves as if confident of a bed of roses for years ahead. Unused built broadcasting complex, works equipment, opened two studios. In the corridors – a kind of mixture of odors from the new technology, furniture, and repair materials. Striking a huge number of employees, rather usual for large federal television channels, but obviously excessive for niche. Ether is an eight-hour news cycle, transmission and Soviet films, which is repeated three times during the day. Program line is constantly expanding, and the news is quite unusual combine a nationwide agenda and nuances of life in the regions.
Supervises
OTP appointed by President Anatoly Lysenko, a man who all his life was in a landmark television trend. Thirty years he worked at Central Television, in the main edition of youth programs. In the late 1980s led the legendary program “Sight”. From 1990 to 1996 headed the RTR, then taught, managed, advised, guided transfer, wrote books. Today he is again at the forefront, with a heap of new ideas, the concepts of original programs, in the midst of battle with the critics.
Lysenko offered his vision of the Public Television – Enlightenment, social, with an emphasis on regional themes. His offspring still raises many questions, but to see such a noncommercial content on other domestic channel is impossible today.
Education as a national idea
– Y you huge experience work on television. By fact, you caught three different era: Soviet TV, TV late 1980 – x – early 1990 – x and modern. interesting learn view about today broadcasting man, that, can say, their hands designed such different on style esters. example, why so often accounts hear with pathos uttered phrase: « I all not watch TV »?
– I do not believe in this promise, although heard it hundreds of times by many different people – from academics to carpenters. Then suddenly it turns out that these people know sitcoms better than I that in this case the dog ate it. Unfortunately, everyone watches TV. Why “unfortunately”? We have no culture of TV viewing. We have people coming to the house, taking off his jacket and pants, the light turns off and turns on the TV. That’s all. And then he starts clicking channels … even illness psychiatrists call …
– zapping, from English zap – « turn over».
– Yes. He does not even look. Although, in principle, if we take our program and build what you want to see – a great TV. I find it all the best in the world. Yet. But you need to choose a program. I do not really watch TV, selectively. The words that I use when evaluating fall very often under the prohibition in the State Duma.
What I do not like … First, I am upset that the television has become the purchase. When I started to work, afraid to say how many years ago – fifty-five to fifty-six, it was television, which has devised. Each year the youth edition of the Central Television did two or three or four new transmission.
It
movement was a desire. Now much easier to buy a ready format. But always ready format poses a threat to unification. Today, all the houses were similar to each other. And people began to look like. And the program. And it’s a pity – must be diversity. And we tried to come up so that people were more varied.
I can understand colleagues who lead other channels. Yes, do your transfer unprofitable. Risk. You put money. Work – it does not, God knows. Nevertheless, today we have to OTP about 65 percent of its own content and 35 percent – purchased.
– You say about absence design raisins at copy formats. However, today program and on content bit empty. Out three classic postulates operation television – educate, inform, entertain – left, on fact, only recently. Enlightenment function left in past? After money on this not do.
– You touched on a very sensitive issue.
In Soviet television programs was the ideology. With it, you can agree, you can disagree. But she was. Today like no ideology. Yes, and it can not be born, because it needs an idea. I like it when everyone says urgently establish a national idea. You would think that some people thought and sucked from the finger national idea. It should be born, but based on what – nobody thinks.
Education – this is a national idea. It’s like a child. Now all cry: children do not read. I’ve grandson can not get read. Said the grandfather, I saw it in a movie, saw it on TV. In an extreme case, look on the Internet. You can teach a child to read without violence? You can not. How to brush your teeth can not be taught without forcing. First time to make, and then it becomes a habit. Some violence must be to get the child to learn. Similarly, should be in some degree of violence, people to see Enlightenment scientific and popular programs.
– Yes, but today children – it representatives quite other era tech, technocratic, more fast and part primitive. How can make them enlightened?
– This is really a problem. A strange thing happened. I read about the same books that my mom read. And my daughter was reading about the same books that I do. But the next generation does not read the same books that we read. The time is out. I once said that Stalin congratulated on his seventieth birthday and even shook his hand, looked at me with those eyes that had once said: Ivan the Terrible, I have not seen or met him. I understand that it is unrealistic for them. A very few years have passed. But events took place, the historical scrapped tectonic shift. One platform pushed another, and the earthquake has passed through the fate of people. And broke up connection times, hitting education.
criticized in utopia
– « not know, who suggested President create such channel, but I initially was against, so as first need build in Russia civil society ». you certainly not times recollected this phrase. Changed your opinion?
– I did then say: guys, we’re late with this, and then we have a civil society. Well we get, putting the cart before the horse? Although in general it is our national historic feature: or step on a rake, or putting the cart before the horse. And then we thought, and there is also an educational channel. Telling about the life of the country, about people. This wider. Education – so if you want a vaccination curiosity. Man must strive to learn something, and it is desirable to learn through work. When you already know something, it is possible to compare, to determine what is true, that’s not true.
– That have obtained, you brought in OTP what- then their representation about channel, great from that, that want lay ” top »?
– How strange sounds, I saw that they wanted to lay on. I saw that they wanted to lay side. The mass that was seething passions around it. I am in my life did not get more negative reviews boorish comments than at the beginning with the OTP. The bulk somehow saw the creation of the Public Television – is the creation of an opposition television, television “Down!” Television “All the square!».
I believe that this is not the function of television. TV, calling the square, and even worse, calling for a revolution, it is necessary to close. Because our society has passed through it, and how it ended? Always amazes me this is our liberal intelligentsia, though my whole life has belonged to her. Guys, you must know the story. After that idealistic liberal intelligentsia, which was worn with the peasants, they provide physicians and explained that they should read the book Tolstoy and let’s overthrow of Nicholas II and choose worthy representatives, she died during the first revolution, like a piano in the estate Blok. And something burned libraries, art galleries. Who sent on philosophical boat? People who for so many years called for a change in the social system, to liberalization. All expelled, they were not needed. And how many of them died here? Cleaned mowed, thrown out of life. Eighty to ninety percent of the intellectual potential we threw.
– AND what required Russia intellectuals from you as from creator OTP?
– Then I was invited to a meeting Misha Fedotov our intelligentsia. First slogan: take the first or second channel! Create a giant TV. Then: it should not obey anyone. Guide public television should popularly elected! Kindergarten. And today I read respected people … Quote: public television priori can not be public. This invention is ugly because it is on the state’s money and the management is appointed by the state. Right?
– If take overseas analogues, share Truth in these slogans there.
– Well, we’ll create a television money Prokhorov – that it would be absolutely independent television? Who pays the girl and dancing. Alas, you can not think of anything else. The question arises: what’s the money that the state allocates the budget, they stamp worth? After all, it is our money, folk conducted through the budget, which exists to redistribute the money earned by the people. Hence, a priori it is oh so bad?
– That have money passed through « Blood mode » and stopped be folk?
– sort of. At the same time I have always said: Look, in America as public channels live on public money. It turned out that public television in the United States, 50 percent from the state and receives donations from the population. There used to such things – we have the same example was Lena Parfenov on “Rain” collected funds kraudfandingom. Two transmission collected – and this national contribution ended. A PBS gets 50 percent of custom gears largest U.S. monopolies. Unselfishness of the American monopolies, like our oligarchs, is widely known. Does not require confirmation.
And in Germany? Each kvartirovladenie should pay 232 per year somewhere Eurika. Trifle. Ten percent of the average monthly salary bundesgrazhdanina. For them, unnoticed. But possessions-that 10-15 million. If you multiply – get a figure that me and a nightmare not a dream. I ask the question: what if I do not want to watch your FROM nafig I want it? I can not pay the money? They say, it’s the law.
A law-abiding
in England, I think, about 10,000 people are included in the state organization that shmonali across the UK with the settings and examines how much you have TVs in the house. They have the number of TV fee depends. And has the right to enter your house, which is known to the British fortress. Imagine that we have taken all such proposals and people will pay. If we consider that we have thirty percent do not pay for utilities. A collection of the British structure we have to connect to collectors riot.
Second, appointed by the president. And how should it be? Popular vote? Recall the fate of the non-system opposition committee, which also elected under a complex system, then all quarreled, and he broke up safely. We can now establish a presidential election can not, in the Duma, the local committees in …
– AND all same, can be, today has sense refuse from brand « public TV », times it perceive in political key
The press conference was attended by Deputy Prime Minister Alexander Borisov, Yakutia , director of the NBC “Sakha» Ivan Androsov , CEO of SUE “Technical Center Television and Radio Broadcasting» Alexey Korovin , Head of the Department for Press and Broadcasting Philip Pestryakov . 
Alexey Filippov 
