Leaders by the number of subscribers of interactive television in the SFO are Novosibirsk, Altai and Irkutsk branch. Monthly rate of subscriber growth of 11%. In Siberia “Rostelecom” provides interactive TV on three technologies – GPON, xDSL and ETTH. Percentage of clients that are connected to the service through technology GPON, is 57% and is growing rapidly. The share of xDSL technology today accounts for 32% of subscriber base, while the remaining 11% – on ETTH.
Interactive TV – it’s not only high-quality digital video, a large selection of TV channels, but also a wide range of additional interactive services – such as “Video on Demand” (video library service has more than 1.5 thousand licensed movies, TV series and cartoons), “Electronic Program Guide”, “Playback Control” content recommendation system, a reminder of the upcoming transfer of “Parental Control” Integration with social networks and entertainment portal Zabava.ru. The company has direct licensing agreements with global producers of content – such as Universal Studios, Warner Bros., Disney, Sony Pictures, Twentieth Century Fox Home Entertainment and tau further.
used OJSC “Rostelecom” platform enables subscribers to view information about the weather, exchange rates and news of the service in real time. In addition, the subscriber can view the transmissions from the start, forward and putting the program on pause, and view previously broadcast programs. The interface also allows you to see the full description, name of the channel and the program schedule for the channel. The channels for the convenience of customers grouped and sorted into themes. Channels similar subjects are in a separate group of buttons.
«In addition to expanding the geography of the service, to improve its user interface, in which it becomes intuitive, we constantly carry out various actions aimed at increasing the availability of services to their customers, – says the Deputy Director of Macro-region branch, commercial director of macro-regional branch of “Siberia” JSC “Rostelecom” Valery Belenky. – I recall that before the end of this year, all subscribers connected to the interactive TV of OJSC “Rostelecom” will be able to enjoy the whole year set-top box Set-Top-Box for free ».
The pilot project took place on IP-TV in 2006 in Novosibirsk. In July 2008, began a serial connection service in Siberia, in 2010, the service was extended to all branches of the Siberian Federal District. In 2012, there was a shift in the technological platform of the new generation of interactive entertainment and information services. To date, the service of digital interactive TV is available in all the branches of “Rostelecom-Siberia”. It includes more than 200 digital channels of different subjects – for example, 31-house movies, 16 music, 37 cognitive, 20 sports, 15 children, 28 in high-definition (HDTV) and other thematic channels.
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