Ukrainians podsazhivayut on smart TV - Magazine Mediasat

OTT allows you to watch TV, movies, cartoons and other video files on any gadget.

TV did not become extinct with the global spread of the Internet. It turned out it alive and kicking. Every year, manufacturers create more advanced models of televisions. Modern smart TVs are already able to connect to the Internet, as tablets and smartphones become the second “blue” screen.

Tablet as a second screen

According to a survey conducted by the BBC in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the U.S., tablet owners watch TV more than five years ago. But television, as before, is the first screen in the house. “When a user wants to know the latest news, he turns on the television (42%), with the majority (66%), to learn more, turn to the Internet” – said in a study.

“For many years there have been a lot of speculation as to what smart phones, laptops and tablets will adversely affect the popularity of television. But this study showed that the use of four devices at the same time, in fact, gives a good effect,” – presented in the study of speech Jim Egan (Jim Egan), General Director of BBC Global News Ltd.

A role in the popularization of television technology plays OTT (over the top), allowing to watch television and video products at any gadget: smart TV (Smart TV), the TV using the media player, smartphones, tablets, personal computers, laptop. According to research by Direct INFO to view OTT services on the world market is dominated until the PC and all types of plates. In some regions occupy a significant share of Smart TV. Win OTT set-top boxes as a viewer is not that big.

OTT means delivery of video on the console (computer, mobile phone) user unmanaged Internet services unlike IPTV, which are provided through a network controlled by the operator. It is widely used in video delivery over the Internet. OTT service deployment feature is the ability to provide service to all Internet users. The main difference between OTT providers from public providers of video services (YouTube, RuTube, pirated video services offering inhouse movies online) – the use of legal (copyrighted) content that has copyright holder.

From researching Direct INFO

Sector OTT SvoD (video on demand with pre-subscription within the OTT platform) expects significant growth until 2017, according to the study by Multimedia Research Group (MRG). According to their calculations, this sector revenues will reach $ 8 billion, and the number of subscribers will exceed 120 million worldwide. The most developed market is North America – as of 2012 more than 25 service providers OTT SVoD nearly 50 million subscribers. The countries of Western Europe accounts for 11% of the total market OTT SVoD services (7 million subscribers).

In turn, in Eastern Europe in 2012 counted about 4 million subscribers OTT SVoD services, which accounts for 7% of the world market. According to a study MRG, in Eastern Europe mainly work without international and local companies, which is a response to the high demand on the local audience product.

Ukrainian OTT service

Ukraine market OTT services legally presented two projects – DIVAN.TV, launched in May 2012, and Will Smart HD, running from March 2013. In addition, there are services on the market that show only movies – online cinema Megogo.net and videoportal oll.tv. “ In 2011, when an OTT nobody knew or heard, we went with the first presentation and concept to market their product. Now, by and large, there DIVAN.TV, which developed its own patented technological solution” WILL “that bought the international OTT solution. Also on the market there are pirates who illegally TV show and position themselves as OTT services, although these are not” , – explains company founder Andrew DIVAN.TV Kolodyuk .

The most important difference

OTT services from traditional television viewing is that allows you to watch TV channels OTT, movies, cartoons and other video files on any gadget: Smart TV, the TV using the media player, tablet computer. OTT gives the user the freedom of movement – watch what he wants no matter what Internet provider uses. IPTV also allows you to watch video only that provider, where he ordered the service, says Mr. Kolodyuk .

OTT allows you to watch TV, movies, cartoons and other video files on any gadget

(Photo: v-net.tv)

example, DIVAN.TV implements the concept of TV Everywhere – gives users the ability to watch TV anywhere, on any device, at any time. The package of 160 channels, thousands of movies and cartoons in 200 countries. You can also listen to the radio and news, watch sporting events, concerts and other live broadcasts. Company first implemented services such as TV-banking (payment of bills from the TV screen) and TV-shopping (buying goods from the TV screen).

Will Smart HD offers its subscribers access to 130 channels in digital HD-quality, service and cinema on Youtube thousands of movies and cartoons. The company also recently launched the “Manage ether” and “TV archive” allowing rewinding, watching from the beginning and pause television transmission line. “new interactive feature allows you to adjust to not linear TV. You can always come home, choose the channel or program you like, even choose the issue of the transfer, and simply look at a convenient time for you. You can live Live pause, and then go back to watching from the very moment where we left off “, – says Oleg Nesterenko , Head of Development and Product Marketing” WILL “.

According

Andrew Kolodjuka , at the end of September 2013 was 125 audience DIVAN.TV 000 registered users. Given that this is an international company, the service which is available to 300 million Russian and Ukrainian audiences in 200 countries, the 2014 is 1 million international users, he says. Number of Subscribers Will Smart HD, as of November 2013, the border between 10,000 subscribers. The company has already reached the level of sales OTT services 50 units per day, says Oleg Nesterenko . By the end of 2014 is expected to increase the audience to 100,000 subscribers.

Introduction

OTT technology – it is not cheap. DIVAN.TV owner notes that here we are talking about millions of dollars. “As for OTT, we further invested about $ 5 million” , – says CEO “FREEDOM” George Zhemberi.

OTT and piracy problem

main problem faced by the legal service in our country – it’s piracy, explains Andrew Kolodyuk . According to him, every day in Ukraine is raiding in the area of ??intellectual property, which is in essence no different from raiding factories or other property. “In this kind Raiders goal – to use the website / online resource (property) for profit (by advertising or subscription models) do not pay the right holder with” , – says the expert. In these “pirates Raiders’ limited time to spare, they realize that their life will soon be closed. Therefore important for them – as quickly as possible to profit from the illegal use of intellectual labor.

“I think the market will OTT that the mobile market – will have two operators: one of them – with their own developed technological solution and second, constantly catching up first, copying everything, including the positioning of the” , – sums up Andrew Kolodyuk.

UBR