TV will go to the Internet, and newspapers and magazines – from print to electronic versions. Civil Society Fund released a report showing the development of the fourth estate in Russia.
concession stand in the underpass at the metro station “China Town” in Moscow. Sergey Kuznetsov / RIA Novosti
Civil Society Fund released a report showing the development of the fourth estate in Russia. According to him, the print media, newspapers and magazines, to the years 2020-2030 almost become obsolete and will go into the format of electronic media, “Vedomosti».
The report concludes that the decline in circulation and popularity of print media will continue, at the same time will be reduced and their advertising revenues. This will force the publication of the second and third-tier or closed, or go to the Internet. Leaders will have to seek new forms of presence in the market and monetizing content.
Experts predict that business and specialized publications having a loyal audience, may go the way of foreign media, gradually introducing paid access to the sites. This model is used Financial Times, The Sun, The Daily Telegraph, but in Russia it can not settle down and do not exclude experts.
TV, according to the report, will live. The audience will change slightly, despite the fact that most of the audience will move to tablets, computers and smartphones. Encourage the TV channels themselves are actively developing their websites and online broadcast events.
Source: Ridus.ru
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