Source: nord-news.ru
Civil Society Development Foundation presented “The traditional media in 2020: Trends and Forecasts»
in 2020-2030. The media can completely give up their paper versions, “Vedomosti”. This forecast was presented Civil Society Development Foundation.
According to the report, the print media is waiting for a significant drop in circulation. Audience and advertising revenues continue to decline. This will lead to the fact that the publication of the second and third tier will be forced to either close completely, or go to the Internet. Market leaders will have to find new formats and ways to monetize content.
According to experts, the major business and specialized publications, which have a loyal audience, will gradually move to a paid subscription. So already the case in the newspapers Financial Times, The Wall Street Journal, The Sun, The Daily Telegraph. In Russia, a model of the first to cross “Vedomosti».
But despite the popularity of this form of monetization in the U.S. and Europe, in Russia it is unlikely to become dominant. Many mass publications prefer to go to the free distribution. In the structure of newspapers and magazines will prevail sponsored content. As experts of the Civil Society Fund, the print media in Russia and the world awaits the gradual legalization of so-called “Jeans».
According to forecasts, the TV will grow steadily. Most of the TV watching will have on computers, tablets and smartphones. Continue to develop online video content aggregation services and TV channels themselves will organize online broadcast on their websites.
-
largest in Russia
- billboards 3×6
- Moscow and regions
- addresses, photos and prices
- 160,000 surfaces
Search by address program:
No comments:
Post a Comment