Russian TV channels again started the battle for ratings. In the first launch was aired show “Live Sound”. On the way – “Children’s voice” and the new season of “One to one”
about why becoming a musical show of the main tools in the fight for audience correspondent “BM” spoke with renowned producer Joseph Prigogine.
– tv rely on musical projects. This is a sign of quality last?
– There is a feeling that we have learned to do TV. In individual formats even better European colleagues. Notable examples – show “Evening Urgant” project “Voice”, implemented in our country is very high quality. I’ll tell you more if “The Voice” was on any other channel, it would have exactly the same success.
– Charts show growing, but the names of the participants very quickly forgotten. Where Dean Garipova example?
– Television today defines musical direction, but endear particular artist it can not. Grigory Leps became popular in spite of it, for example. And many other artists too … New artists, and Dean including appearing and disappearing. This is life. Each of them should be the manager, whose main task – promote reliable. To do this all over the world and in Russia, in particular, there are large corporations and record labels. Well, can not be the actor and singer and manager at the same time. I can only be myself or producer Philip …
«Star Factory” project “Voice” and other shows – a platform on which the performer has the opportunity to express themselves. Today such television platforms, thankfully, has more.
uvelicholos Number of similar projects at times, but really compete with each other only a few …
– Russian television dearth of ideas, it’s true. One reason for the failure of the same – wrong and unhealthy competition. On good program schedule should be aimed at the audience, not the male competitors. For example, in contrast to the news on one channel, the other places at the same time entertainment …
But there is such a thing as kontrprogrammirovanie when we simultaneously on two federal television channels broadcast “Golden Gramophone” and “Song of the Year . ” Artists, of course, will be on hand on two channels simultaneously, but we, the audience, what’s to blame? Explain the reason that, for me, a simple layman, take away the opportunity to see and do both. Notorious battle for ratings. It happened, by the way, and with the program “Hit” on the channel “Russia-1″, in which participated singer Valeria. Promising new musical show launched at the same time with a track record “voice.” As a result, an interesting project lost most of the target audience.
– There is a way out of this situation?
– Of course. Trade union leaders need to create television, where we will discuss issues on the agenda, in particular, such as kontrprogrammirovanie. Of course, the competition for viewers has not been canceled, but try to agree among themselves – possibly.
– What else is waiting for the Russian audience today?
– Diversity, first. Unfortunately, Russian television is the dominance of monotony. This is not to say that amateurs make television. On the contrary, it creates highly professional people, such as Ernst Aksyuta, Dobrodeev, Zlatopolsky. Each of them – a talented manager. But they are within the commercial field, but it does not always leave room for experiments in which badly needs Russian Teleformat.
TV market leader will be the one who will be able to offer not only already adapted content, and create a new television product quality . Of course, to buy the rights to the finished project company Endemol, already proven in the European market – much easier than to gather himself and creative team to come up with a high quality television hit. But the one who will succeed to become number one.
It is impossible yield Nazis 
Vera Tsvetkova 
Opponents implementation of such plans are, as expected, dominated the U.S. cable and satellite networks. 
