23.01.2014 00:01:00
To date, public television has collected 2.2 million rubles donations
Vera Tsvetkova
Recently the Public Chamber held a hearing on “OTP: the first year of broadcasting. Prospects of development of television, “then appeared in the media contradictory information. Browser “NG» Vera TSVETKOVA asked several questions to the head of the Public Television Anatoly Lysenko
– Anatoly, a day of hearings newswires blossomed messaging “OTP dismiss half of the employees” – it’s true?
– absolute lie. It amazes me like idiocy. I was raised in other journalistic standards: to understand – check – print. In response to the suggestion of a number of officials to reduce costs, I said – so, in the extreme case, if the money runs out, have apparently … Imagine, I have called asking how the reduction will take place!
– On the possible change of leadership has not asked? There are online and such assumptions.
– That’s just talk about it in the OP was not! I think my place is not there crazy (I would, perhaps, happy).
– Firsthand – in fact any OTP requests exorbitant sums from the state? There is talk, saying that it needed it turned society if public donations collected, as they say, only 50,000?
– Again, not true. The amount of 50,000 was listed in May last year, when you start the channel. To date, the audience OTP collected 2.2 million (the exact number 2214500) donations. While in the province, for which we basically prophesy, no money. And despite the fact that today the system of donations in Russia do not really work. As you know, the donations we made good team! Remember the story of “Rain” – collected on the final program of Leonid Parfenov? Collected, if not mistaken, three or five programs. Links to foreign experience is not very legitimate – won in England for 200,000 cases of non-payment of subscription fee for Bi-bi-si.
The budget we allocated 1 billion annually 500 million rubles, which is barely enough for a minimum (for comparison, “Star” gets 4 billion, despite the fact that there’s advertising and money from it) – and reduced it to 1 billion 400 million. By the end of the year we had to take a loan of 250 million Vnesheconombank, which will have to give from? Correctly from new revenues. I would like to convey to all that we ask not to increase funding, we ask to repay the loan. A senior official of the witnesses told me: “Why are you worried? Well, you will not return – and what? Not plant as you. ” Not plant – just will withdraw from the budget amount. It’s an endless Trishkin caftan.
– So hearing something in the OP gave you?
– Certainly given. I would be happy with any discussion of this topic, and then had a serious talk. Members of the public council offered to think about the possibility of promoting OTR in social networks, the creation of musical programs and legal issues, Presidential Adviser on Human Rights Mikhail Fedotov suggested make Yandex purse for convenience donations … Stated that the need to support OTP write a letter to the president, as run channel – a feat, and it is impossible now to give him the abyss on the hard initial stage. I was surprised by the performance of Joseph Diskin, who originally was known as a staunch opponent of the Public Television. He admitted that I was wrong, the channel took place, won the position and has an active audience. As deputy chairman ARCSPO, Diskin announced projected figures: six months later OTP will look 20-22% of viewers and loyal core audience will be 6-7% of the population.
Regarding funding – it will not increase, as Deputy Minister of Communications said Alexei Volin, all budgetary channels are always requesting more and get less.
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