On why the “First Channel” beat competitors like the Olympics and was popular Putin’s New Year’s address, read the first part of the material Arina Borodina.
How propaganda transmission TV hit records and two national television channels were unable to divide a Ukrainian “hero”, read the second part of the material Arina Borodina.
rating television programs – the average number of people who watched a TV program expressed as a percentage of the total population studied audience.
Win TV program – the number of people who watched the channel (program) of the total number of viewers at a given moment time. Expressed as a percentage
TV and life went out of political campaigns and indoctrination of the population. Shows this season continued to be the main driving force of ether. And here, too, the most luck “First Channel”. The top 10 highest-rated series of the season (see table) – only one of the “Russia 1″ (“Ashes”) and NTV (“Cop war-7″). All the rest – “First”. While a year ago the picture was not so: NTV and “Russia 1″ were presented to wider.
A leader of serials on ratings – Ukrainian “Beezer” about detective nugget attacker on the trail of criminals by smell. Series came imperceptibly, toward the end of the year in mid-December, and eventually received the highest ratings in the TV season – about a third of all viewers watched it in the air “First».
most discussed and resonance of this TV season TV series was” The Thaw “Valeri Todorovski on “Channel One”. He did not hit the top ten at maximum performance, but passed with good ratings, the average share of collecting more than 22%. Generally in the top thirty serials among all viewers over 18 years, most of the past with a share above 20%.
But the TV series “The Thaw” with a great ensemble cast, director style and atmosphere of time, the same name Konstantin Meladze song instantly became a hit, was an event which was not long ago on television.
No wonder this show at the recent updated TEFI recognized not only the best TV series (and he still got Todorovky Taffy as a producer ” thaw “), but also a finalist in the category” Event television season ».
On” Russia 1 “the highest rated series -” Ashes “. The two main characters, played by Vladimir Mashkov and Yevgeny Mironov, due to circumstances have changed the destinies: officer turned into a bandit, bandit – in a Soviet Army officer, and even got his wife into the bargain. The series is strongly inherited from the critics, but the audience awarded him their attention and high ratings. “Ashes” looked average more than 27% of Russian audience. And another loud a serial premiere of “Russia 1″ – “Sherlock Holmes” Andrew Kavun – completely failed on the ratings. New Sherlock by Igor Petrenko and Dr. Watson – is the latest work by Andrey Panin – audience rejected. Apparently, the force of habit to the classical version of Igor Maslennikov. But Kavun did a splendid vignette, a talented film that may even appreciate in the future. About “The Possessed” by Vladimir Hotitenko shown on May 25, the day of the presidential elections in Ukraine, remember uncomfortable as there would be enough to mention only one of worthless programming that channel “Russia 1″ prepared for this show to talk about his failure in terms of ratings at a mass audience.
«Russia 1″ in this TV season unlucky with serials.
«First Channel” covered primetime here, showing a dozen series of different genres (with differing levels of quality among themselves – from typical to quite decent), which brought high ratings, notably winning a mass audience from its competitors. And at the end telesezona “First” series presented “Kuprin” in three parts, based on the works of Alexander Kuprina. His criticism warmly welcomed, and the audience, judging by the ratings, particularly appreciated the “Pit».
notable season premiere on” Russia 1 “became telepremera successfully held at the box office of the film Nikolai Lebedev” Legend number 17 “, dedicated to Soviet hockey star Valeri Kharlamov (Danila Kozlowski) and the famous coach Anatoly Tarasov (Oleg Menshikov). State channel set display picture in celebration, November 4 National Unity Day, thus emphasizing its status. Win in the country was 23.2% and the second show, the opening day of the Olympics, right before the opening ceremony, has already collected 19%. And in June, “The Legend of number 17″ from President Putin received the State Prize.
In domestic serials on the “First” and in this TV season was two world premieres. January 1 showed the third season superpopupyalrnogo “Sherlock Holmes” (Air Force), not counting the time zone difference with London show was just a few minutes. Such were the conditions of the contract. And despite the fact that Russia was late at night and New Year’s holiday, first series of “Sherlock” gathered very high ratings, custom from young viewers from 18 to 30 years. But the second season of the American “House of Cards» (House of Cards), which channel pokazale in early February, was not lucky. Political thriller with Kevin Spacey in the lead role was to go out at midnight on weekdays. Almost the same as a year ago. But because of the endless changes in the grid due to the Ukrainian events and special edition formats discussion on this topic, “House of Cards” is constantly out chaotically, often quite late at night, so that the audience could not really see it on TV.
Failedpassed on “Russia 1″ and show musical parodies sibling “One to one”. If the first season of the program, then go out on the ‘First’, last year ended with record ratings (share above 30%), becoming the most popular entertainment project of the year, the second season, which began after the unprecedented scandal go RTR, was very modest. At the “First” in response to a head-set similar project “Exactly,” and three months, the difference in time, both programs out on Sundays. Spectator broke in two public channels, but here and ended with the victory of the “First”: the average share of the country show “One to one” (“Russia 1″) was 15.6%, the “Exactly” (“First Channel “) – 19.2%. Was it worth paying so much money for buying up the project?
The “First” in this season worked two shows – has already become a “telebestsellerom” “The Voice” (from the first edition of the project immediately received a share above 30%) and children “The Voice” (it issues an average of about 25% was collected by the audience).
NTV among the best projects of the season two release revelations country’s most famous couple – Alla Pugacheva and Maxim Galkin. The program “New Russian sensation” they talked about their newborns. Exclusive audience appreciated – about 24% share in the country. Ratings were good at “Central TV” (in the second half of the season especially), but in the top 10 program was not included. The most popular NTV – it’s all the same crime serials, among which is the rating – the seventh part of the “Cop War.” Name has become a household name, but the plot is still collects a large number of spectators. And there is little doubt that the eighth season premiere of the next “Cop War,” the audience, especially Muscovites, will wait with impatience. The rest of the NTV ratings sagged noticeably.
STS and TNT this telesezone divided each in their niches. And intense competition, which two years ago was very noticeable, gradually faded, leaving the two channels for young and active audience, one on one with their different disjoint Teleformat.
At STS two certainties hit serials that have passed since the high ratings received audience sympathy and marked professional awards. This “Kitchen” (two seasons) and “U”. Melodrama about a young hockey team – this is a rare case when a real hit on STS became not a sitcom, but a very serious series with different types of social and psychological portraits of heroes. Both series led the top 10 channel, with those in the target audience in two to two and a half times the national average.
At TNT still is its vector.
unshakable passion to viewers of psychics and their battles, enduring decade “House-2″ and no less eternal “Comedy Club.” Well replaced serials hit “Interns” (it is at this time in third place) came “Fizruk.” Serial Dmitry Nagievym starring how former bandit became a physical education teacher in high school, has caused outrage even the deputy Elena Mizulina, the proposed ban to show it on TV. In these times Mizulina ban – it’s even more than the premium Taffy. Moreover, that the maximum rate of the first season of “physical trainer” – audience share over 30% (14-44) – above average channel three times. It is an undoubted success.
At the end of the season TNT showed very unusual, even by the standards of his audience, the series – “Sweet Life”. On private lives of young people. There is sex and mat. But all organic and almost like in reality. The channel looking for new genres, though, as they take root, it will be clear in the new season. But while the premiere of the first part of the “Dolce Vita”, though did not hit rating, but received a response and good performance at an audience of TNT in the new line.
no different this season channel REN TV.
in his top 10 for years been run out of the package of cartoons Sergei Selyanov news release and a new cycle of “cosmic stories.” Cartoons “Three heroes on the distant shores”, “Ilya Muromets and Nightingale the Robber” and especially “Dwarf Nose” as they do not show the viewer always bring huge ratings. And, of course, the phenomenon – is a cartoon “Alyosha Popovich Tugarin Serpent.” Him on REN TV long should erect a monument. I’ve been writing about TV and never ceases to amaze unique rating potential of this cartoon. His many years in a row, the same REN TV shows during the holidays, sometimes repeats two consecutive days, and all the time, every time, record numbers for this teledolgozhitelya. At this time, January 3 “Alyosha Popovich …”, which aired once again gathered the maximum share, almost twice the average, and “Three heroes on the distant shores” and does nearly 16% of the audience, which is three times more viewers than the average channel look.
And another sign of the season on REN TV. Newscasts channel became radically different from the program “Week Maksimovskaya with Marianne.” Such as weekly teleitogi still being held in the regular federal broadcasts on television this remains a mystery. “Week” – it’s not even a white crow, it’s a real enclave of professional journalism background propaganda and distortions in the political television. Maksimovskaya with a team of reporters and editors retain their intonation, and that the information in the genre today is priceless – there still are opinions and facts are different from the dominant perspective of power. This applies to all Russian political events, including what is happening in Ukraine.
If REN TV should pray for cartoons heroes, then on “Channel Five” need to install a plaque producers of the series “Next.” This series, which is already the season (he first went to the “First” and then “moved” to “Fifth”) brings high ratings channel stable and loyal viewers. The top 10 on the “Fifth” in season one series, this often is not the first shows (many aired on other channels) that, nevertheless, continue to work here. And a rare case – all products are domestic, including two famous Soviet TV movie – “The venue can not be changed” and “Hound of the Baskervilles” in “The Adventures of Sherlock Holmes and Dr. Watson».
course, television is not only ratings. And in each TV season, there are projects on which you want to talk, and when they go, you know, that television – it’s not just propaganda and leisure. Although entertainment is different. The same “Voice” is an example. His second season actively watching Internet audience and classical mass TV audience that used to each other almost never crossed front of the TV. Appeared at a young channel “Friday”, which just over a year (its share, by the way, at the end of the season increased by 0.6 percentage points), travel entertainment project “Eagle & Tails. ” And talking about it. And its high ratings, including repeats, his look and discuss and those who rarely turns on the TV. And at the end of the season “Eagle & Tails “get totally deserved Taffy, in the category” Lifestyle. Entertaining clients. ”
In February, when the country celebrated the 70th anniversary of breaking the siege of Leningrad, the “First Channel” movie came out Katerina Gordeeva “Voices.” About Children blockade. Fear and lyrically piercing simultaneously. These films are now no one does in the federal television. Alexei Brewers, who recently created similar projects of historical events on NTV, has now become a manager and a new direction for the ideologue “CTC Media”. At the end of the season, on the Day of Russia, June 12 at the “First” Leonid Parfenov released film “Color of the nation,” which lay “in store” more than six months, but still reached its audience and caused a heated discussion on the Internet.
parfenovsky This movie – a piece-work, not giving to forget that the TV – this is both an art and the production of meaning, and craft and mastery of words that are almost forgotten.
They keep many more in the “At nightfall,” Boris Berman and Ildar Zhandaryov, a number of programs and films on the channel “Culture”. For the entire TV season may receive a dozen high-quality projects. They are always a little, but they are there.
And, of course, is very symbolic event that the current television season update Taffy, the three nominees looked like this: episode “The Thaw” Valeri Todorovski, the opening ceremony of the Olympic Games in Sochi (both “First Channel”) and a series of stories, special projects, documentaries, “devoted to the crisis in Ukraine” on RTR (it is noteworthy that the very state broadcaster felt that what they showed about it on television and it was for her the most important in telesezone ). Generally this nomination has turned even television, and worldview. Won – Opening Ceremony of the Sochi Olympics. Propaganda lost. A “Thaw” won only as a TV series.
On why the “First Channel” beat competitors like the Olympics and was popular Putin’s New Year’s address, read the first part of the material Arina Borodina .
How propaganda hit television transmission records, and two national television channels were unable to divide a Ukrainian “hero”, read the second part of the material Arina Borodina.
No comments:
Post a Comment