“The majority of our citizens still focused on TV” – Kommersant

Ministers of Education, Finance and Culture does not satisfy Internet users. Dmitry Livanov, Anton Siluanov and Vladimir Medina criticized the network more often. These are the findings of research agency “Interium”. Experts studied the statements of the minister in the online media, social networks and the blogosphere. The analysis was conducted from October last year to April this. Most praise Agriculture Minister Alexander Tkachev, the head of Ministry of Internal Affairs Vladimir Kolokoltseva and Sports Minister Vitaly Mutko. Defense Minister Sergei Shoigu and Foreign Minister Sergei Lavrov Leaders in the number of mentions on the Internet began. Director of the Institute of Political Sociology Vyacheslav Smirnov answered the questions of the leading “Kommersant FM» Anna Kazakova

-. Among those who praise, I do not see the name of Puchkova and Shoigu. What has changed

-? This is a question – what praise. In recent operations in Syria ceased, the defense minister is normal, something is happening. What exactly is going on – in a very small volume is given by the media. So it turns out that praise or criticize those whom constantly told the media in connection with whose names occur some events. In this case, the Minister Shoigu little left in the shadow

-. In principle, it’s manageable, so to speak? It is reported that the research methodology aims to prevent subjective evaluation, even robots were eliminated. How can trust that data

-? By itself, the network already is subjective. Any bloggers, any network journalists react to hot and discussed the event. If there is a topic of the day, they comment on it, they are guided first and foremost to the fact that there was a high attendance of their online media. And so just like that, without an order, someone they will not comment on all the time, commented on hot events. If hot events associated with the name of the helper is not, then, of course, it is mentioned less

-. If we talk about the events, why the Minister of Education, the head of the Ministry of Finance, the head of Ministry of culture of the network often criticized? What events, in your opinion, the impact on their reputation

-? As it happens, Medina became the object of criticism in the first place, due to the fact that spent their own advertising campaign to promote itself as a brand, it was when he promoted his book about Russia and drunkenness, and several other books. But the main events that have been associated with his name: it is the Academy of reform, the reform of the Ministry of Culture, some regional projects. Just as with the Ministry of Education, on the property of the Academy of Sciences

-. And the Ministry of Finance

– The Ministry of Finance is always on the agenda, because the economic crisis in the country, and each message is about the dollar exchange rate, the Central Bank of the statement, the statement of the Minister of Finance is a response. Not always, in fact, the Ministry of Finance charges related to his activities. Sometimes they are generated by central bank statements, sometimes only some secondary comments. That is some kind of a paper newspaper criticized, and her message are already responding network media

-. For that praise the heads of the Ministry of Agriculture, Ministry of Internal Affairs and the Ministry of Sport

– I do not understand why praised the head of the Ministry of agriculture because, by and large, blogger or a network journalist is very far from the problems of agriculture, especially since he, generally, not understand them. There is a suspicion that there is a specific target budget to promote, at least, the Minister of Agriculture, in the online media. Moreover, the events associated with the attempt of privatization of the land Timiryazev Academy had, on the contrary, cause serious damage to the authority of the Ministry of Agriculture

-. And the Ministry of Internal Affairs and the Ministry of Sport? It is clear that with Mutko this is due to “support us” in meldonievom scandal

-. There – yes, meldonievy scandal and very good working directly with PR office . No major complaints, because it hurt our athletes. When hurt our athletes, we must protect them at least because they are your own. On MIA’s much more interesting, it is always known in comparison. In recent years, the ratio of police to become slightly different, especially in big cities, where most of the bloggers present network, and it is associated with the specific names of the new leadership. At the same time those scandals that are happening in the province, and with the heads of the Interior Ministry, and works on the former leaders of the Interior Ministry, are perceived by the public exactly as cleaning, which is also associated with the names of the new leadership of the Interior Ministry.

– Internet audience and population of the country – it is identical with the audience, do not you think?

– absolutely not identical, because the more educated a person free professions, more liberal and opposition-minded, but not the majority. A bulk of our citizens still focused on the TV, and without thinking even say the name of the Minister of Interior or the name of the minister of culture.