TNS Russia first started to evaluate the ratings of popular TV projects not only in the air , and in the Internet environment , told “Kommersant”. Russia’s largest Celler Vi said , that you watch TV via the Internet , including through mobile devices , account for about 5-6% of the total audience. The decision to add TNS Russia views via the Internet in general popularity ratings of TV channels allows the channels to take into account the contribution of online users in contracting with advertisers.
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