March 25, 2016
Now the number of travel-app on a digital television (Apple TV, Android TV, Fire TV, and others) does not exceed 5%, showed the study conducted by Mobile Travel Technologies Ltd. (MTT). According to the report, such a slow progress in the implementation of mobile solutions on the TV connected with distrust of users. “Book air ticket through the TV? I’d better take advantage of your smartphone! “- So think of the majority of respondents. “And just a few years ago people were new to make orders through the Internet,” – says Glenville Morris of MTT.
However, the popularity of certain categories of mobile services on TV is sufficiently high. For example:
– «application for geeks» . Planefinder and FlightBoard track the route of the aircraft on the map in real time and are very popular among aviation fans;
– «inspirational services» , which carries data about hotels, hostels or apartments, as well as the different countries and cities as a whole. With their help, the traveler can see the different placement options and choose the most suitable, simply by switching the button on the remote control from the TV;
– «functional applications» , allowing not only find information, but also to switch on the mobile device to book and pay for a favorite room or apartment. This solution is already with Homeaway and will soon appear at Airbnb.
According to Mr. Morris, in the near future, travelers will be able to book and pay for flights and hotels through the TV. “TV applications – is another, yet untapped sales channel for suppliers of travel-services”, – concluded the expert. (Tnooz.com)
Text Ekaterina Larina
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