Thursday, September 4, 2014

LG in collaboration with Swarovski created OLED TV premium level – hifi News.RU

LG Electronics has design with the support of Swarovski, the famous Austrian jewelry brand and world leader in the production of high quality crystals, will present at the IFA in Berlin, one of a kind curved OLED TV. Novelty is not only gorgeous colors for self-pixel backlit OLED-matrix, but also dotted with shimmering crystals stand elegant streamlined shape, which in total represents an unmatched elegance.

Thin curved OLED TV from LG with a thickness of just a screen 4 mm, represents an excellent opportunity to demonstrate the finish with Swarovski crystals in the best light. Ergonomically curved screen, based on a solid stylish stand decorated with crystals, as if floating in the air, producing a terrific experience, immersing viewers in contributing to the action on the screen. To create this absolutely extraordinary support was used about 460 crystals “Northern Lights» (Aurora Borealis) in three sizes (ss8, 10 and 12), which are fixed at the plant by hand and are thin and elegant design, transforming modern TV into a work of art.

OLED TV LG design with the support of Swarovski

OLED TVs LG provides amazing accuracy of the image due to the advanced system of self-illuminated pixels and the inherent advantages of technology OLED. Each pixel is like, come to life and allows you to enjoy incredibly realistic images, their sharpness, natural colors and an infinite contrast ratio. Curved OLED TV LG combines the best of technology, stunning design, sparkling and sparkling crystals Swarovski.

“We are pleased to introduce the visitors to our IFA extraordinary TV – the first result of the cooperation in the field of design with the company Swarovski, – said Hyun -hvoy Ha, President and Chief Executive Officer of LG Home Entertainment. – Embodying luxury and elegance, Swarovski crystals and OLED TV with premium LG’s are perfect for each other. Crystals allow you to create stunning looks and OLED technology provides such a great quality image that you can imagine. “

Limited edition OLED TVs will be presented from 5 to 10 September at the exhibition IFA 2014 (for more details about the event) at the LG booth in Hall 11.2 of Messe Berlin exhibition center, and then it goes on sale in European markets since the fourth quarter of this year.





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