The Eternal “Bread and Circuses ! “has a flat projection of the current routine: a refrigerator and TV. These are the two main instruments of governance, which lasts for 15 years, “Teflon” rating of the president (even when he was prime minister). And the TV as a tool effectively, particularly if it shows war – of course, victorious. Sociologists four fixed level of support for Putin’s 85 plus or minus three percentage points: the fall of 1999 (the second Chechnya “on the toilet”), in the autumn of 2003 (the defeat of “Yukos”, “the first civil”), in August 2008 (Georgian campaign ) and, in fact, right now.
But there was a statistically significant period of time, when Putin’s approval ratings steadily declined – in 2009, we continue to refer to the crisis, though it appears to have been small ripples in “safe harbor».
That is, without the support of the refrigerator television is starting to lose ground.
So now the government is doing, I think, a strategic mistake – pits equipped with a refrigerator. If almost all the previous years on TV showed that life is better and more fun – and it was largely true, thanks to petrodollars – now the same mantra encounters resistance refrigerator information that demonstrates that we have become less quality feed.
USSR collapsed because not only because it was not the sausage. In North Korea, it is not and was not, and the people is not much about it through. Just inflexible Soviet television explain to citizens that we are on the threshold of communism, spiced with scientific and technological progress, and sausage to grow directly into the refrigerator. But in reality there was fit to grow web. Directly in Pelevin: you is not necessarily know what the cognitive dissonance, it is enough to experience.
Yes, there is a force of inertia, which allows to believe that our poverty – the result of a conspiracy masonobanderovtsev (80% of Russians, According to VTsIOM, agree with the statement that the Western media criticize Putin to destroy Russia). But there comes a point in fact, when the masses are spontaneously come to the conclusion that with the impoverishment of the need to do something, no matter who is to blame for this.
This might be a chance for the “party of the Internet.” In itself it is weak in Russia (by integral sociologists loses a TV set at a ratio of about eight to one), but in alliance with a refrigerator capable of much. Opposition to the masses need not when promises to change something (she always promises), and when they want it.
But enough theory. Better to read the materials correspondents “Novaya Gazeta” with grocery fronts throughout Russia.
Alex Polukhina,
editor of the economy
postnovogodny prices for meat and everything else will disillusion anyone
Rostov-on-Don: celebration continues
In the Rostov region had always observed this process: the price of the most popular foods (eggs, milk, sugar, chicken, whole grains) gradually grew throughout December and then held at that level for the first month of this year, almost not increasing, and that and reduced (for example, in the past, after the Orthodox Christmas a few dropped the price of eggs).
December 2014 th Rostovites not surprised – prices traditionally went up almost from the beginning of the month, reaching a peak for New Year holidays. Most noticeably more expensive sugar (average price rose from 42 to 50 rubles per kg), eggs (from 50 to 65 rubles per dozen), chicken legs (from 120 to 180 rubles per kg). Like other megacities, Rostov and at the end of last year covered “Buckwheat” fever: in stores lower price segment buckwheat can be bought at the price of 55-60 rubles per kg in the market – for 65 rubles and 70-90 rubles in markets for buyers with middle and high-income countries.
Almost mandatory New Year’s table tangerines for the month increased from 40-70 to 65 (Turkish) and 85-90 (Abkhaz) per kg.
The most notable increase in prices in the last week of December was marked at the Rostov market: domestic chicken bouillon rose from 120-130 rubles. / kg to 150-170, beef (blade with bone) – from 270-300 to 350-450 rub. / kg. Per kilogram of cheese before the New Year sellers asked 180-200 rubles (the week before it can be bought for 150 rubles.).
At the end of last year Rostov “Auchan” concluded an agreement with the leadership of the field that the price food basic daily range (sugar, cereals, eggs, milk, butter, pasta, sausages, chicken) will not go up until March 2015. However, in the first week of January its promise to store partially violated: for example, sugar went up with the “democratic” 53 rubles to 73 rubles per kg, eggs (depending on the type and manufacturer) – from 65 to 79 rubles per dozen.
Rostovites used to the products under the brands of major retail chains (“Magnet”, “tape”, “Auchan”), as a rule, are cheaper products from manufacturers renting commercial shelves networkers. January 2015 broke this stability: hypermarket “Lenta” rose frozen vegetables (35-40 rubles to 80-85 rubles per pack), sunflower oil (from 38 to 57 rubles per liter), sugar (from 40 to 50 rubles per kg), flour (from 42 to 52 rubles per kg), sugar from the “Magnit” rose in price by 10 rubles – from 53 to 63 rubles. / kg.
Winter adds another Rostovites a vital article the family expenses – payment of heat. Among the 4.25 million people in the region has a high proportion of those who live in houses with stove heating. This category refers to a small family and Popov: 80-year-old mother and her 60-year-old son live in the village of Marine Chulek (50 km from Rostov-on-Don). In the village supplied with gas, but for the liner from the gas main pipe directly into the house every household had to pay about 50 thousand. Rubles. Popov collect such money could not – stoked, falling asleep in coal oven. More precisely – before falling asleep. In 2014, the first time in several years, two pensioners were unable to allocate from the budget of 25 thousand rubles – so much worth in September, three tons of coal needed for the entire heating season. Therefore, in this winter Popov drown their wood burning stove: 10 thousand rubles bought two cars (a little more than 6 cubic mete rs). In order to heat their small (60 sq. M) adobe house the entire cold season, the volume purchased will not be enough. Therefore Popov cherish logs – enclose them into the furnace when the fire already kindled. A melt the stove with broken wooden packaging (which is not often – in the village shop goods in wooden boxes bring rare), twigs and branches (gathered in a nearby forest belt and in the village cemetery).
Victoria MAKARENKO
Krasnoyarsk: increase in prices for food is not as bad as its deficit
The first thing that catches the eye January in grocery stores – prices for fruit. As part of the networks they have three digits. In December, more apples, tangerines, oranges were cheaper hundred rubles. Expensive and vegetables. Local, Chinese / Korean cucumber greenhouses for about 300 rubles., Peppers and tomatoes from China itself – 200. Also risen beef (+ 10%) and some products are not subject to the influence of seasonal factors, but some misunderstanding missed the December drop ruble and consumer excitement for example cat food (+ 15%), hygiene consumables. Part of the stores in January, prices have not yet risen, still looking around after the Christmas holidays.
From the new supply contracts, where the fixed price for the year, in the networks expect growth in selling prices by 15-30% – this applies to foreign products brands; in contracts with local producers increase may not be as significant. In any case, prices can quickly be reviewed if suppliers do not want to lose profits, and network – lose suppliers and demonstrate empty shelves. Managers say that the growth rate of prices determined at the end of the first quarter.
Agreement halving trade margins on products, signed in late December, regional authorities and a number of retailers are no longer paper on which they are fixed. Aware of this, and by the signatories. Firstly, do not specify the duration of the agreement and the range of products to which it applies. Second, the trade margin of essential commodities (milk, bread, groceries), which obviously meant, already small (no more than 10%) or even zero. This product no one earns. Third, food prices are rising not only because of the appetites sellers, but because of the collapse of the ruble, increasing interest rates, the reluctance of banks to lend to farmers (and indeed the producers of something), rising prices for food, electricity, fuel and etc. Due to these factors, from August to September (although, according to many, most grocery embargo did not play a significant role, are still counting on it) vendors selling prices have risen by an average of 25-30%. At least 15%. A bu ckwheat, for example, increased by more than 60%. Regional authorities, as they can soothe public promise to freeze prices, but such an agreement – of social therapy, not the economy. In essence, this is blasphemy. In this segment the highest competition, and that it dictates the trade margins, rather than power. More meaningful for them would be a decision on lending to farmers planting. Always discussed in advance in December and January, but now no one knows what will happen in March and April. Banks lend farmers do not want to. Even at the new rates. So the main problem is not the growth of food prices, and its future availability. Already in the fall.
Alexey Tarasov
St. Petersburg: school meals rose by 10 percent
The fact that the prices of almost all food grown with the New Year – not surprised about that retailers warned in late December, “will raise selling prices – will not be able to keep them in the stores,” surprised – how much.
At 20-30% more expensive coffee and tea, all at 30-40% alcohol (from mild to strong), the cheapest bottle of vodka (0.5 liters) now stands in St. Petersburg stores ( “Pyaterochka”, “Polushka”, “Family”), 275 rubles. Seriously rose eggs (with 50-55 rubles. Per dozen to 70-80 rubles.) And sugar (35-40 rubles. To 55-60 rubles. Per kg). Very expensive in January became the vegetables: cucumbers – from 200 rubles. per kg, tomatoes – 190-280 rubles. per kg, carrots – 70-80 rubles. per kg, potatoes – 50-60 rubles. per kg, bananas – 60-80 rubles. per kg, apples – from 90 rubles. per kg, tangerines – from 130 rubles. per kg.
Also, for the New Year holidays have changed the price tags on bread and dairy products, meat, sausage, cheese. All kinds of bread and all kinds of bakery products rose by 5-20%. The cheapest loaf of black (weighing 0.5 kg) now costs 48 rubles., White – 55 rubles. Per liter of milk now have to pay more for 5-7 rubles., For a bottle of 15% cream (weighing 200 g) – more than 3-5 rubles. Considerably more expensive cheeses: “Russian”, which used to be you could buy at a price of 350-400 rubles. per kg, with the New Year began to cost 450-500 rubles. per kg, “Maasdam” from 500 rubles. per kg rose to 650 rubles. Sausage “Doctor” is from 300 to 400 rubles. per kg (depending on the manufacturer), sausage – from 1000 to 1200 rubles. per kg. Pork and beef rose by 20-30 rubles., Chilled chickens – 5-10 rubles.
While the prices for buckwheat and rice. However, cereals, rapidly changing price tags all last autumn, and so today are not cheap: buckwheat – 93 rubles. per kg rice – 80 rubles. per kg. Pasta (all grades) with the New Year rose 3.5 rubles., Flour (all grades) – 7-10 rubles.
There is nothing surprising in the fact that the price has jumped all food led to an increase prices in cafes and bistros. However, the rise in prices affected and Petersburg schools: January 12, breakfast and lunch for the students rose by 10%.
According to experts, the price of food will continue to grow at an accelerated pace. This is connected with the depreciation of the ruble, and the fact that while a significant portion of food is imported. St Petersburg is not at hand and that the geography of imports has changed: now deliver many food products must be not from Europe, but, for example, from Argentina, Brazil, Israel, China and other distant countries, and it is more expensive.
From 1 January in the northern capital by 3 rubles more expensive fare in the land transport and the metro. Also, St. Petersburg Governor Georgy Poltavchenko approved an increase in 2015 of utility tariffs. Utility bills will rise from 1 July: hot water will become more expensive by 9.5%, the cold – 10%, electricity – by 8.8%, gas – by 7.5%. This is the maximum possible increase allowed by the Federal Tariff Service.
Nina PETLYANOVA
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