Thursday, January 8, 2015

Panasonic at CES 2015: Ultra HD TVs, new cameras and smartphone – Mail.Ru


     

 
     


     

The company Panasonic introduced within the CES 2015 its range of video devices centered around Format 4K Ultra HD, is rapidly gaining weight. This flagship series TVs Panasonic CX850 with semi-professional features aimed at demanding users, as well as the long-awaited prototype 4K Ultra HD Blu-Ray player and, of course, a new line of cameras. Not without its surprises, but all in good time.


 

TV

The older series Panasonic CX850 comes to replace most technologically Series AX900 . Equipment selected again “to the maximum”: TV has advanced lighting system with the possibility of local dimming to maintain a high contrast in mixed scenes. High brightness Super Bright Panel provides the effect of HDR. The color palette enhanced by technology Studio Master Drive, providing a gamut of up to 98% DCI (55 inches version is limited to 90% DCI).

Moreover, Panasonic found competent application of wide gamut: it is used not so much to make the picture “colorful” how to get rich shades in soft areas image. This makes the image on the LCD TV is simply richer and convincing demonstrations on the stands Panasonic compare your TV even with competitors, and with a professional video monitor used in Hollywood studios.

Yes, Panasonic official position their top-end TVs, as a solution for “prosumers” and professionals. There have even a bold statement that Panasonic CX850 has the most accurate color rendition of all TVs presented at the consumer market. Well, can not wait to check it out. But it looks really good, because the on-board high-quality processing platform of its own production, supporting 4K / Ultra HD when sampling 4: 4: 4 and upscaling up to this maximum size.

On this background, as it is not surprising that the design of new products was very low-key, even the word “minimalism” here looks surplus. TV – just the big screen with the minimum limits, and no further details not if it hangs on the wall. However, the table top stand, this time more accurate and does not take up much space. For 65-inch TV CX850 looks very “easy”, but also some jewelry there was not. Those “prosumers” will certainly appreciate the simple design without bends and other squiggles, but, in practice, this is what the consumer market and demands.

The software platform of Panasonic TVs switched to Firefox OS optimized interface. Then select the same rate as that of the other new products in 2015: the maximum relief interface, easy for any user. This integrated search service and content recommendation Xumo Guide, as well as support services such as the largest strimingovyh Netflix 4K. Of course, the platform provides a convenient web integration and development tools, but how far will support – is unclear. In fact, many manufacturers this year switched to a unified platform Android TV.

Ultra HD Blu-Ray

It is no wonder that by the advanced Ultra HD TV would be nice to have an appropriate source. To do this, Panasonic showed a prototype 4K / Ultra HD Blu-Ray player, who seems to have become standard solutions for home Ultra HD.

The amount of disk and other details are not called, but it is known that a new generation of players are using the codec H.265 / HEVC, support 8- or 10-bit precision encoding video with a resolution of 2160p and 60 frames per second, HDR effect and extended color gamut up to Rec. 2020. Video Bitrate up to 100 Mbit / s, which is almost 5.10 times more than any strimingovyh service. Naturally, the demo video looks just fine – this is what people expect and Ultra HD.

The prototype OLED

Finally, Panasonic again showed a prototype 65-inch curved TV 4K OLED, which we have already seen in the fall in the IFA 2014. Nothing like? That’s right, in this prototype uses curved OLED-panel production LG.Display, which is not surprising, since more of them, in principle, no one does. It can be found even on a special film for FPR passive 3D.

As usual, the quality of the image on the OLED is beyond praise – unfathomably deep black color palette and confident widest viewing angles. “How much can you tease us?” – Comes to mind all the witnesses. And representatives of Panasonic open up: the long-awaited 65-inch 4K OLED TV by the end of the year will be the production model, as he gathered very positive feedback on the IFA! This is great news, because it is OLED technology can be an adequate substitute removed from the production of plasma televisions Panasonic.

It seems that we learn more details on the Panasonic Convention in the spring, and the final model can be expected already at IFA 2015. The combination of 65-inch OLED-panels from LG and Panasonic proprietary processing with high quality 4K – it has a chance to become a real bomb. In the meantime, we will be content with LCD TVs Panasonic CX850, which also keeps the brand. The main thing that a semi-niche, which marks manufacturer, was quite profitable, because the television division is still in a precarious position.

Cameras

For CES 2015 Panasonic has not prepared a breakthrough innovations in the line of cameras – only ordinary line updates.

Compact camera Lumix DMC-SZ10 has a 16-megapixel CCD-sensor, lens aperture and focal length F3.1-6.3 24-228 mm in 35 mm equivalent of turning 2.7 -inch display, built-in Wi-Fi / NFC (now without him can not do even the low-end line) and is able to write video 720 / 30p. This camera will cost $ 199.

Model DMC-ZS45 (in Europe and Russia – TZ57) is equipped with a 16-megapixel CMOS-sensor already, a lens with a focal length of 24-480 in 35mm equivalent (as it is easy to calculate, 20x optical zoom), Wi-Fi / NFC, 3-inch swivel screen and is able to write in 1080 / 30p video. The camera will be available in several colors, including black and white. Price – $ 299.

Updated and flagship travelers’ zooms Lumix – TZ70. The model has received a 12-megapixel sensor (Panasonic consistently bearish megapixels to polucheniyabolee decent pictures at high ISO), the characteristics of the lens F3.3-6.4 24-720 mm (30x optical zoom), 5-axis optical image stabilization, the ability to record 1080 / 60p video. Strange, but this camera was immovable display (3 inches, 1 040k dots), but it has an electronic viewfinder (1 200K pixels). Wi-Fi and NFC themselves granted. The camera will cost $ 399.

It is also slightly updated protected compact Lumix, get the names TS6 iTS30, get a little more protection and a greater amount of internal memory (TS30).

We present new camcorder. First of all, there are interesting models WX970 / VX870, the first full-length amateur camcorder Panasonic, which support video capture 4K Ultra HD. They used Leica Dicomar lens with 20x zoom, BSI sensor with a resolution of 8.29 megapixels and image processing Crystal Engine 4K. Ge cameras are equipped with a second lens on a rotating LCD screen, we WX970 he not only tilted by ± 20 °, and is equipped with 2x zoom. Both models are able to shoot HDR-video, combining the two images, taken with different exposures. Wi-Fi / NFC, 5-axis stabilization included. Also updated and younger line (V770, W570, V270, V260), do not have such advanced features (without the second lens and 4K – only FullHD), but the last three models listed snebzheny lens with a 50x zoom.

Finally – some live photos of the smartphone Panasonic CM1, which we described an Exhibition photokina 2014: 1-inch sensor, optical zoom, record RAW, advanced management system, good build and uncertainty against sales model in Russia.

 

Read all the materials of updates tehnovystavki CES 2015 in a special section Hi-Tech.Mail.Ru

 

Argument 1:

 
      Mikhail Kuznetsov, mikhail.kuznetsov@corp.mail.ru; Alexander Babulin, babulin@corp.mail.ru
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