Photo: Lime / Vladimir Suvorov
The amount of television viewing in Russia New Year holidays fell from an average of 334 minutes per day in 2014 to 331 minutes per day in 2015. These results are presented in the study of international agencies Initiative, held on the basis of TNS (across Russia, from December 31 to January 8, among the audience over 18 years).
Also, the study authors note a decline in the share of view the top 5 channels (First, Russia 1, NTV, TNT and Channel Five) in the New Year holidays. So, if in 2014 their combined share was 51%, but this she fell to 48%. The proportion of CTC and Ren TV also decreased: in 2014 it was 6% for both channels, in 2015 – 5%. Their close other air channels (whose combined share increased by 2 percentage points to 26% in 2015), as well as cable channels, whose share rose from 12% in 2014 to 13% in 2015.
– This decline due to a number of factors. Starting with the fact that the beginning of the New Year holidays was warm enough and people prefer not to sit at home and watch TV, and look for some other entertainment – says iKS-Consulting analyst Ekaterina Makarevich. – Said of the quality of content: channels from one year to show the same content. Many who are not scared exchange rates, departed for the holidays in other countries. Moreover, in the statistics of TV viewing is not taken into account on-line viewing of content, and in the meantime many look-air channels on the Internet. With regard to reducing the share of the top 5 channels, here affect just about all the same factors. In addition, other channels provide a more interesting alternative to customers, basically they are luring a younger audience.
Most of the holidays Russians watched entertainment. Their share for the year increased from 33% to 36%. Also, according to research Initiative, markedly increased the interest of Russians to news programs. Their share has doubled from 2% in 2014 to 4% in 2015. On the contrary, decreased interest of the audience for sports programs as well as movies and TV shows. The proportion of first fell sharply from 16% to 10%. The proportion of films and TV series fell by 2 percentage points to 17%.
– The growth of watching news programs is temporary and is primarily due to the events in Ukraine, economic situation and the terrorist attacks in France – says Makarevich.
By the way, according to a study TNS (across Russia, from 31 December to 12 January, in the audience over 4 years), the most popular news release programs have become “Vesti” (“Russia 1″) at 20:00, aired on January 10 – the first day after the shooting in the wording of Charlie Hebdo (rating 6.6%) Slightly lower rating (6.2%) of the evening “Time” to “First channel “on Friday 9 January. In third place – “News” in the “Channel” at 12:00 on January 1.
As for entertainment, then according to TNS in the top 10 on the views of individual programs leading projects ” First Channel “. Among them, the “hair’s breadth” January 1, “Let Them Talk” on January 9 “KVN-2014″, “Tonight” and “Name That Tune” (all – January 3). Also in the top 10 included “Humor of the Year” from January 1 and “Petrosyan Show” on January 4, the “Full House and the company” Jan. 9 (all – “Russia 1″) and “The Battle of psychics” January 11 to TNT.
The rapidly losing popularity among Russians Christmas concerts and “lights” that channels themselves are traditionally considered their “main dish” for the New Year. For example, data from the Agency for a unique output of the program (ie, counted some software releases, the highest number of views) rating of “seeing the old year at the First” decreased by 0.7 percentage points to 8.6% in 2015. “New Year’s Eve at the First” has also lost its position: rate fell by 2 percentage points in comparison with the previous year to 7.2%. “Blue Light on Shabolovka” (channel “Russia 1″) lost 1.5 percentage points, his rating was 6.6%.
It remains stable rating television viewing New Year’s address to the President – in 2015 it was viewed by 44.6% of all viewers. According to TNS (from 31 December to 12 January, in the audience over 4 years), most of the audience watched the President’s address on “Channel One” and “Russia 1″ (the share of 32.2% and 28.3%, respectively).
Still popular are traditional for the Christmas holidays Russian films. “Irony of Fate …”, “Prisoner of the Caucasus …” “Ivan Vasilievich”, “Gentlemen of Fortune”, “Irony of Fate. Continued “- the ratings of these films is not reduced, and some have grown a few percentage points, from the data Initiative.
According to TNS, from 1 to 11 January in the lead among the series premiere episode of essential basic channels. From January 11 to “Channel One” was launched series “The Executioner”, NTV – 8 premiere season of “Web”. It was the first episodes of the two series lead in the overall rankings on display. In third place – “Web-7″ Episode dated 8 January.
As for feature films, there are also the leaders of the films shown in the main federal channels. The highest rating in the “ideal couple” (6%, “Russia-1″), also in the lead for the classic Christmas holidays “Irony of Fate. Continued “and” Home Alone 2 “(both -” First Channel “rating and 5.6%). The top 10 included “Avatar” (“Channel”), “Memory of the Heart”, “Ivan Vasilievich”, “bird in a cage”, “Beach” (all – “Russia 1″), “Gentlemen of Fortune” “Gift to the nature” and “Home Alone” (all – “Channel».
The first ten composite rating the top 100 All Shows shown from 31 December to 11 January, occupy program shown at the end of 2014 and the next day. Basically this special New releases and classic films. Just the first two lines in the ranking is New Year’s address of the President (on the “Channel” and “Russia 1″), followed by “New Year Parade Stars “(” Russia 1), “The Irony of Fate, or Enjoy Your Bath”, “Farewell to the old year at the First”, “Gentlemen of Fortune”, “Ivan Vasilievich”, “New Year’s Eve at the First”, “Bootleggers”, ” a hair’s breadth “(almost all -” Channel »)
No comments:
Post a Comment