Facebook for advertising their own preferred Internet TV – Interfax

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Social Network, receiving the lion’s share of revenue from online advertising, for their own promotion selects TV and outdoor advertising

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Moscow. April 13. INTERFAX.RU – world’s largest social network Facebook for a long time trying to convince advertisers of the need to switch to online advertising and has been successful in this field. However, for your own Facebook ads returned to traditional methods – television and posters in public places.

According to Financial Times , in February Facebook launched a campaign in the UK, in which the social network advertising appeared everywhere – from the London Underground to the most popular TV channels of the country.

According to market research firm Nielsen, since the beginning of 2015 Facebook has spent on traditional methods of advertising in the UK alone over 6 million pounds ($ 9 million), compared to 16 thousand. pounds for the entire 2014. Of this amount, more than 3 million pounds was spent on television advertising, 1.5 million – on the exterior advertising media, 900 thousand. Pounds – on advertising in cinemas and 600 thousand. – On the press.

FT notes that this amount is small in the context of its annual revenue from advertising Facebook ($ 12.4 billion), or the British advertising market (18 billion pounds a year), but the fact that such growth demonstrates significant changes in company’s approach to advertising. Until recently, Facebook does not see the need to advertise themselves, relying on user feedback.

Representatives Facebook refused to clarify whether or not for an advertising campaign in 2015 some new strategy. According to them, advertising “glorifies the different types of friendship, enrich our lives as a network Facebook, and beyond”.

Meanwhile, the head of an advertising agency Exterion Media Sean Gregory expects that in the coming years will become Facebook one of the largest advertisers in order to increase consumer confidence and create a single image of the brand.

In 2012-2014, Facebook increased spending on advertising around the world more than doubled – to $ 135 million. In the autumn of 2014 launched the first social network for yourself campaign on billboards – in Los Angeles and Chicago.

This year, in addition to the UK, Facebook is buying advertising space and time in Canada and Australia. Facebook is not alone in his address to the traditional means of advertising: many high-tech and Internet companies, including Google and Apple, so try to consolidate its position in the market, writes the FT.