Experts advise consumers on what to save
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Changes the so-called consumer behavior now does not say just lazy. Almost every family (not counting the oligarchs, big businessmen and government officials first row) sits on a dry ration. Each has its own recipes: someone starts to save on products, someone – in the foreign holiday. But the trend is clear. What do people think about this experts?
Picture: Alex Gelder
Analysts Synovate Comcon recently published data monitoring KOMKON: anxiety level remains at a high level close to that of the previous crisis “peak” early 2009. The first line in the list of events of particular importance to the economically active population of megacities, is still occupied by the military action in Ukraine. Questions crisis and currency volatility are among the three main troubling news. However, their importance is reduced by stabilizing the national currency and higher oil prices. Yet people continue to feel the signs of crisis: rising prices (94%) and problems with the salary (55%). As a result, the trend of consumer behavior – continued optimization of the cost of goods. According to the statistics for the last month, about 50% of the people began to save on food, almost one in three – in other purchases. Despite the “belt-tightening”, more than 40 percent of respondents believe: a year the economic situation improves.
Associate Professor of Sociology at the Institute of Education, Psychology and Sociology SFU, PhD Alexei Novikov said that the crisis has positive motivations “we learn to count money. You also need to raise the productivity of labor, which is still in Russia does not reach the level of developed countries. This, however, does not mean that we are worse than working – just doing a lot of extra and unnecessary features. The crisis could clear this “clearing”. And also correct consumer behavior that put pressure and potential unemployment, and collapse of credit programs of banks, which have become more selective for the issuance of loans and in the requirements for borrowers. What to do? Create new jobs, develop sources of income. Despite the loud statements, the main growth will not be linked to the technological sphere. Such enterprises are very small, they can not produce a mass product and influence the mass consumption. Many Russians are not ready, it seems, to search for import substitution, roads and more washed out from the market, in the domestic counterparts. Besides food. As a sociologist, I can share these observations: some points this year remind consumers about the difficult period of the 1990s, which at least twice a fever, 2008 has many stuck in the memory. But people tend to build their attitude on the experience, saying that those years have survived, and these difficulties we are capable ».
How to change consumer trends? Experts Marketing and Business Development of the Higher School of Economics studied the plans for the rest and totaled almost half of the tourists prefer a cheap vacation at sea. Most often in this group are Russians with low or middle income countries. Krasnoyarskstat also shares his figures. In 2014, the average per capita income of the Krasnoyarsk Territory amounted to 24385.4 rubles and decreased by 2.2 percent compared with 2013 year. Real cash income (adjusted for CPI) compared with the previous year decreased by 7.6 percent.
Head study of income and consumption, “Levada Center” Marina Krasil’nikova believes that the main scenarios have two consumers: buy the goods “in reserve” until they went up (it’s actually spurring inflation) or immediately start saving, because there are fears declining revenues. “As the recent history of Russian economic crisis (from 1998 to the present day), the reaction of consumers from one crisis to change noticeably. During the previous two (1998 and 2008), the level and rate of growth of consumer demand remained high until the beginning of the rapid deterioration of the economic situation. Now, however, the deterioration in these parameters began long before the escalation of the crisis, even in the last months of 2014. Decrease in consumer activity was evident since 2013, and the level of consumer sentiment has not recovered from the previous crisis “- believes Krasil’nikova.
What does it lead? Analysts say a pent-up demand. Even reformatting businesses. “Pent-up demand is there, but I personally think that the small volumes of consumption will continue until the middle of next year – said the commercial director of the Krasnoyarsk branch of JSC” Finam “Dmitry Zotov. – Demand will go to cheaper segments, more will be spent on food, here and will form the main demand, which is already in this segment grew by 50 per cent of the real costs of the townspeople. New boom in consumer activity I predict no earlier than two years ».
How to adjust their spending now? What to take for the future? “Drugs, if they are consumed in the near future – the Council Zotov. – But to buy household appliances for the future – this is nonsense. There is a story about a particular Krasnoyarsk, remembering, perhaps, 1998 th. He bought late last year, at the peak of growth of currency, 160 televisions in the hope to maintain or even increase your funds! Needless to say, that today he does not know that this “wealth” to do? Pillow financial security had to form a year ago, to get rid of loans and start saving. People weep, as though no one was willing to advance the crisis. I do not know these people, and advise that … »
While it is possible to assume that business as” orient towards the consumer. ” The older machines will become, which drives the population, the greater will be service stations to be patched. What will be more expensive currency and its dependent products, the more will begin to develop secondary market consumption. So the story of the commission shops can become a reality for everyone. The next two years at least. As expressed by one of the interlocutors “MK”, now people are rushing to set up state of mind between the “fridge” (personal purse and consumption) and “TV” (state ideology). While leaning toward the TV.
The survey “MK”:
On what plan to save?
Eugene Buharova , Krasnoyarsk City Council Deputy Director of the Institute of Economics, Management and Nature SFU:
– Changing consumer behavior is because the very high inflationary expectations. Any reasonable consumer in this situation is to change the strategy. I’m not the typical respondent, because I do not go to the shops. The minimum set of buy milk, bread, something else. So it was before the crisis and now. While on vacation or on holidays, when I have time to go shopping, I do it. Our family is filled with all the little fridge. While it did not change the contents. But as for the money I save for a “rainy day.” Spending more carefully now to treat. How will rest this summer, do not know yet. Second year going to go to the Crimea, very interesting, what there has been a change. Last year, there was no time, I hope this year will turn out. Part of the holiday I will rest either in the region (the Krasnoyarsk Sea, Khakassia lakes) or in central Russia (travel tours purchased). It is very difficult to give advice on what to save, because each has its own budget structure. Where there are small children, high costs associated with their maintenance, development. Who patients in the family, a lot of money spent on drugs. Everyone is looking for your options: picks cheaper counterparts from something refuses. Universal advice – you need to move on to the daily, weekly planning the family budget.
Yegor Ol head Divnogorsk:
– This year my family and I decided to spend a vacation within the region. Let’s go traveling by car. Krasnoyarsk want to visit the cave, never before in them was not. Restrictions on products not, but the cheese began to take less. Eggs not in such quantities as before buy. We are mainly from the north brought her friends. Before the crisis, when the eggs remained, we gave her neighbors (because it is not stored for a long time), but now we take in moderation. Infringement in the products we have, but buying less steel, butt. On the products, I think it is not necessary to save costs more fruit there. Save necessary to travel on vacation and alcoholic beverages.
Sergei Kruglov, a former priest of the Saviour Cathedral Minusinska:
– The last two years my family and I moved to Moscow I am now here to serve. We live in the suburbs, and a lot of money to spend on transportation: train, subway. In food, nothing has changed, we always ate modestly, without the frills. Rest is also not yet planned, there is no time. Expenses biggest mainly on children and go on their learning. I can advise how to save today? When the man got the money, do not go on the way home in the shops. For example, I currently prohibited from entering the bookstore. And the second – you need to plan your spending. Often people blithely relate to planning, do not count how much money a month they have to be postponed for mandatory spending, spend first, and then are surprised that the money ran out quickly.
Lydia Fedyaeva, Director Dance Company of Siberia them. M. Godenko :
– Now we solve the question of where we go for a vacation this year. In Russia, of course. Perhaps even in priority will be Krasnoyarsk Territory. About overseas holiday issue is not addressed. In the region we are with her daughter resting in a sanatorium in Zelenogorsk, very much. Lake and good treatment. Repeatedly resting in “Krasnoyarsk Zagorje.” The stores are trying to take action on items with low price, a lot of them now held. Going to the supermarket, just looking for signs where discounts. Buy fruit at the wholesale market. If the store apples for 160 rubles per kilogram, the market good Krasnodar can be bought for 80 rubles. Persimmon was fresh in the store for 180 rubles, and the market can be bought for a hundred. I am an optimist by nature. As a person interested in politics, Russia’s problems, I think that a year or two will be able to show the world and themselves, that they themselves are able to feed themselves and do everything that our industry has evolved.
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