Youth Novosibirsk region was less than watching television – the government – Sib.fm

In the Novosibirsk region, the proportion of people without TV – from 1% to 3%, while among young people, the share is 6.5%, December 4, the reporter learned Sib.fm, examining results sociological study “The audience and rating of the media”, prepared by the administration of the governor and the government of the region.

Department of Sociology of Information and Analytical Department of the Administration of the Governor and Government held in 2015, the traditional study that, from what the media people in the region know information.

The study was conducted from 12 October to 9 November 2015 in the 490 municipalities of the Novosibirsk region, including five urban counties and 30 districts.

The sample is representative of the population of Novosibirsk region over 18 years, its volume – 11 255 people. In Novosibirsk – 838 respondents. Berdsk and Iskitim – 400 respondents in Koltsovo and Obi – a minimum of 250 respondents.

«Such large-scale nature of the study is related to the importance of analyzing the situation not only in the regional media, but also in our region”, – He said the head of the Department of Sociology Anna Samoilova.

The study found that the most popular channel of information is still television. Only 2.4% of respondents do not have a TV at home. However, over the last year the proportion of people who do not watch television, grew by 1.5%, most notably – in Novosibirsk (from 1 to 3%). Among people aged 18-34 years, the proportion of residents is 6.5%. The people of this age make up a quarter of all respondents.

There has been a number of developments related to the use of different types of television. Firstly, Novosibirsk cable television gradually replaced by the Internet-TV. The share of first decreased by 13%, while the share of the second – rose 7%.

Among the urban population in the districts also reduced the number of users of satellite TV – from 29% to 23%, but to a lesser extent by the Internet -TV and more at the expense of cable TV. Residents of villages still use individual antennas or acquires satellite TV packages.

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weekly audience of TV channels in the Novosibirsk region in a survey made 91% and remained at the level of 2014. In the Novosibirsk audience decreased by 2% compared to last year. In parts of the region volume of television audience in the last year has increased, most notably in rural areas – from 92% to 96%.

The leader on volume of audience among the channels in all territories of the region remains “Russia 1″: it looks 51% surveyed residents, with the rural population of 56%. The audience consists mainly of residents aged 45 years and older, especially high proportion of pensioners channel 65 or older – 72%. Over the last year the volume of the channel audience decreased by 2.6%, and this trend is characteristic of all types of municipalities of the region.

The second place by the volume of weekly audience of “First Channel” – 43%. His look, mostly elderly people over 55 years old. This group of young people from 18 to 24 years, he also had a marked share of viewers – 37%, which is higher than that of “Russia 1».

NTV watch 29% of the population. If last year the audience of the channel is evenly distributed across the region, in 2015 a decrease in the share of NTV in urban districts, amid growing volume of viewers in parts of the region.

Also on the top lines remain “Russia 2 “TNT” Russia 24 “, OTC and CTC. “Channel 5″, “Culture”, “Star” and “49 channel” have the audience within ten percent and, as a rule, people older than 45 years.

The most rating TV programs are evening and morning news bulletins . However, as told to the correspondent Sib.fm press secretary provider “Electronic City” Elena Morozova, according to the provider in the first place in popularity among the residents of Novosibirsk morning cartoons on TNT, and only the second – the news.

«This is easily explained by the fact that in the morning residents collect their children to school and kindergarten. Of course, it is more convenient channels include cartoons, “- said Morozov.

With regard to the consumption of information online, in this sector, the share of respondents is 73%. In Novosibirsk, 80%. In the 18-24 age group the proportion of daily users is 89% and gradually decreases with increasing age. Among people aged over 65 use the Internet, only 13% of respondents.

The survey showed that residents get their news from popular urban sites and portals, such as the NHS, news aggregators “Yandeks.Novosti” and mail. ru, as well as from social networks “VKontakte” (especially popular group “AST-54″) and “Classmates».

Earlier provider “Electronic City” led a similar statistic: the most popular television program among residents of Novosibirsk became ” News “on the TV channel” Russia 1 “. She would rather watch 20% of people in the evening prime time – from 18:00 to 22:00.