Residents of Russia tasted "smart" TV - Bulletin

Residents of Russia

tasted smart television – we among the leaders in sales of TVs with Smart TV. As a result, the domestic online cinema ivi has become one of the most popular applications on these televisions to the world

Ivi became the most popular applications for Smart TV in the world, the company said yesterday, citing data set makers. Thus, according to LG for June, online cinema – the third in the world by application number of requests to it on a TV users of this brand, on TVs Samsung – fifth, on TVs Philips – the first in Europe ( data around the world on the brand no) indicates ivi. At the same time, watch videos in this app can only residents of Russia, in other countries it is not working, so the number of hits ivi is collected through the activity of the domestic audience.

LG representative confirmed the figures ivi, Samsung spokesman declined to discuss these data with the representative of Philips could not be reached. These three brands, according to the largest electronics seller «», more than 80% of sales Smart TV to Russia and the world.

Smart TV – a technology which allows to connect the TV to the Internet. These TVs are equipped with a browser interface and app – video services, games, etc. For instance, a video application can be downloaded from the network immediately and watch the TV movies and series, and their quality is adapted to view on a big screen – the usually they are loaded in HD ( high-definition video).

This technology became widespread past two years, and now it is supplied with more television sets. Thus, the representative said Samsung « Vedomosti” that almost all models this year are able to connect to the internet in the last year the figure was about 60%. In addition, manufacturers since late last year began to actively promote this technology to Russia – they campaigned on TV and outdoor advertising, spurred sellers tell more about Smart TV buyers. The result for the first half of the country, according to GfK Rus, has sold 2.5 times more smart televisions, compared to the same period in 2012 According to « M. Video “TV is almost 40% bought this year in Russia, have that function.

Due to this growth

Russia, according to GfK Rus, was the third market in the world for sale Smart TV after China and Brazil, while last year was the fifth ( market USA GfK Rus does not evaluate not take into account). An employee of one of the large producers said that in his country, our brand in June, has overtaken the U.S. to become the largest market of intelligent receivers in the world.

Because of the large

Smart TV advertising campaign has become popular even among those who bought a smart TV but did not use this function indicates a representative LG: manufacturer’s data show that since the beginning of the year the number of references to the application is constantly increasing. Russia leads the world in the amount of time that people spend in its applications to the TV, and the number of running applications on a single device, he said. Samsung representative confirmed that the activity of Russians is growing: more and more people are connected to the Smart TV every day. He explains that, in particular, the possibility to choose among a growing set of applications – now there are 640, 1.5 times more than a year ago.

Spectators are increasingly shifting toward nonlinear watching – modern TVs can be independent of the TV programs and people actively take advantage of this, says CEO of ivi Oleg Tumanov. Video services, thus obtaining a large new market. This year, ivi, according to its own data, collecting 125-150 million page views per month, including 50-65 million account for ivi looking through the site on a desktop computer or laptop, 40-45 million – on TV, the rest – for tablets and smartphones . Another video service – Zoomby launched their applications to the largest manufacturers of television sets a little later, Smart TV now accounts for more than quarter of the display – and this share is growing rapidly.