For 80% of Kazakhstani television is the preferred source of information – Zakon.kz

Information security has become the main theme of the 7th ALT “Media kurultay.” Events in Ukraine, the emergence of “hybrid” wars and information expansion showed that the value of the mass media in the modern world is not less than that of weapons of mass destruction, the newspaper “Express K”.

The rapid development new technology makes it impossible for the construction of walls, razgorazhivayuschih national media space. The past year has shown how public opinion determines the fate of countries and even entire regions. More than 250 executives and founders of Kazakh media discussed the fate of the domestic media market in a rapidly changing world.

For 80% of Kazakhstani television is the preferred source of information, and 72% of them have access to foreign television channels, they we registered more than two hundred . Add to this the “plates”, which does not control. In popularity among viewers Kazakh and Russian TV do not differ from each other – 40% vs. 38% display.

How does the domestic electronic media can not get lost in the abundance of foreign sources of information? According Armanzhan Baitasov, Chairman of media group United Media Group, only one way out – raising the level of public confidence in their own media. Isolation is not possible, Kazakhstan is building an open society, blew all the world’s information vetrami.Internet traditionally opposed to print, he foreshadowed the role of gravedigger.

But the statistics provided by the Director

General of the agency TNS Gallop Media Asia Tatiana Startseva shows that not everything is so simple. Yes, indeed, for the year the Internet has increased by 2% the number of users, newspapers, respectively, 2% of subscribers lost. By the time sitting on the Web has increased by 20% – up to 165 average minutes per day reading remained at their 70 minutes. But in the very structure of Internet use in one year there were radical changes if the 2013 film is 25% of the traffic, in 2014 already 54%. There is an offset to the entertainment segment, while the newspaper the news component is not lost.

The media – an integral part of both society and the economy. They are extremely sensitive to all disasters. General Director of the TRC “Channel 31″ Bagdad Kodzhahmetov gave an example: after the February rate correction tenge volume of television advertising – the primary caretakers of the electronic media – has decreased from 150 to 117 million dollars. In 2014, the nation’s first television history has occurred September seasonal increase viewership – is when Kazakhs returning from leave and start watching TV more. The question arises: if for the sake of food security of the country, many states support their farmers, it is worse than a journalist? Because information security – the problem is not less important.