B is at the disposal of Radio Liberty official clarification CNN says the channel stops broadcasting because of the recent amendments to the law on advertising. On the work of the Moscow bureau or other channels of decision is not affected. Now Turner International is looking for alternatives to broadcast in Russian. Children’s channels will be broadcast in the new year without advertising:
“In light of recent changes in the Russian legislation regulating the activities of the media, Turner International considers alternatives CNN broadcasting in Russia. At the moment, in anticipation of the decision, we suspend the distribution channel. We hope that with time we will be able to return to the market … The decision taken Turner International, affects only broadcasting channel CNN International and in no way affect the other channels are present in the market of … For the purposes of compliance with the amendments to the law on advertising, since January 2015 Turner Broadcasting continue their children’s TV channels without advertising “.
In the press Roskomnadzor said that to stop broadcasting CNN have no relationship. Official Comment Minkomsvyazi: Russian law does not prevent the activities of foreign media:
“Ministry of Communications and Mass Media in connection c statement of CNN to stop broadcasting in the Russian Federation explains: current Russian legislation does not prevent channel distribute their information in the cable and satellite networks, RF. The legislation allows foreign news channels to broadcast in Russia, which provided the legal forms and methods. For advice to obtain the necessary licenses channel representatives may contact the Ministry of Communications of Russia. In the ministry in favor of access of citizens of the Russian Federation to a variety of information sources, including foreign. ”
The reasons that this restriction was introduced, of course, worthless
Meanwhile, this summer the Russian State Duma adopted amendments to the “Advertising Law”, which prohibits “the dissemination of advertisements in television programs, television programs on the TV channels, which are accessed solely on a fee basis, and (or) with the use of technical devices decode.” That is forbidden to place advertising on the channels that do not have terrestrial broadcasting. CNN have such a license is long gone, recalls Professor Faculty of Journalism Andrei Richter. Free clock broadcasting CNN in Moscow ceased in 1998. TV Channel to file with Roscomnadzor for a license, but the agency only include it in the broadcasting license “NTV Plus”.
– CNN was able to broadcast on cable networks. Terrestrial broadcasting license from CNN was not long ago, now you can watch CNN in the packet satellite channel “NTV Plus” or on cable. Those changes, which prohibit advertise if you do not have a broadcasting license – a big problem not only for the Russian broadcasters, but also for foreign, which are distributed through cable network or via satellite. Reasons for this restriction was introduced, of course, worthless. Say that once you distribute advertising and charges for cable, then you are better off than those companies that can not charge a fee for cable and live only from advertising, no relation to real events in the media market has. Essential company in our country, in most cases, strong enough, many of them also receive subsidies from the state. Therefore, those amendments not only provide an opportunity for fair competition, but rather narrow the scope for competition. And if as a result of closed dozens, some say – hundreds of television programs, it will be more serious blow to the media landscape than leaving CNN.
We have a loss for different reasons. The result is the same – the pluralism of the media in Russia is reduced
Andrei Richter regrets about leaving CNN, but the rating of TV channel in Russia is not large because of the English-language broadcasting:
– I watch, CNN has almost 25 years, and I, as the viewer is certainly not enough to CNN, to see the bigger picture of events in Russia. But at the same time you need to understand: CNN looked very small part of the population, primarily for linguistic reasons. Too bad that CNN goes, and I want him to come back soon, but do from this universal tragedy, I would not. This is just one grain to the big picture of changes in the media in Russia. We bear the loss for different reasons. Some go off the air for economic reasons: the audience is easier to get and keep the Internet economically difficult to broadcast in Russia, where the population is unlikely to buy the products that are advertised by Western channels. Or the Russian audience is no longer interesting or state authorities forced foreign media companies registered in Russia. The result is the same – the pluralism of the media in Russia is reduced.
The head of the Glasnost Defense Foundation Alexei Simonov , unlike Richter, stopped watching CNN He says that the channel is too adapted to Russian conditions:
– I’m terribly sorry that I do not mind that CNN goes away. In fact, their transmission ceased markedly different from our own, on “factual material” for example. Personally, I will not suffer loneliness, including television, which is not CNN, although from time to time I watched it, even from time to time it has performed in the past years. They are highly adapted to our conditions of life and largely adopted our way of interaction between executing, as they say, organizations and watch these organizations. I think that they really e, in Russia Anyway m case is not much different from Russian by news programs.
This year was increased as media legislation in September were approved new amendments restricting the share of foreign capital in the company to 20%. Previously the limit was 50%. Mediaanalitik Igor Yakovenko believes that the new conditions the commercial media in Russia can not exist, and says that the shelves in the stores are empty too soon:
If the TV one picture, then after a while the fridge is empty
– The total situation, and the cumulative impact of legislation, and the atmosphere in the country is that the media, who are trying to work and earn money, simply can not exist. What next year prohibit cable TV channels to advertise, generally is absolute nonsense. Tellingly, the federal government can allocate advertising channels: ie their finances state, and you can still earn money from advertising. Of course, the extra kick CNN are amendments in the “media law” that foreign capital is limited to twenty percent of media. I know many managers who have fallen under the law, they are now scratching their heads, thinking about how to save the business. Also virtually ceased broadcasting and the BBC Russian Service. Russia was left alone with his Solovyov and Kiseleva, except internet. This is a deliberate policy, and its implications are obvious. The country is one picture of the world that give Norkin and mammoths – this will certainly lead to the same process in the country that we were in the 70-80s, when after some time the food just disappeared. Understanding what a TV and fridge – closely related instruments in the country has come rather late. If one of the TV picture, then in the refrigerator over time is empty. This process is now and will be.
Igor Yakovenko sure: CNN is owned global corporation that would not look for loopholes in the Russian legislation to return: “Will return when the situation will change in the country and will reappear media market” . Andrei Richter adds, is t ak is unlikely, as the fact that the channel receives a broadcasting license in Russia.
Notice of termination of a news broadcast CNN was directed cable operators to Russia.
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