Those who still watches TV – Russian real estate

Vladimir Putin signed the Federal Law “On Amendments to Articles 14 and 15 of the Federal Law” On Advertising “, approved in late October by the Federation Council. Reported the press service of the Kremlin

The purpose of amendments “when broadcast advertising the volume of its sound, and the sound level messages for follow-broadcast advertising should not exceed the average sound level interrupted by advertising or television and radio programs TV and radio programs ».

Identify excess sound level of advertising will be the competition authority as in the general monitoring of compliance requirements for the volume of advertising, and as a result of scheduled or unscheduled inspections. Antimonopolschiki should develop a methodology for measuring and controlling the volume level and the transmission and advertising.

According to the developers, the law will solve the issue of regulating the volume of advertising and “minimize the annoyance of viewers and listeners, due to an increased level of its volume».

It turns out you can.

Almost a quarter century, lawmakers raised the topic of loud commercials and themselves quietly buried her. One explanation: measure the average level of noise transmission is technically impossible. Other: TV people can go to the trick, amplify the sound in the episodes with explosions, hammers, etc., that will give them the win in the average noise. Third: do not need to amplify: guests on some programs such as yelling and nasty voices that loud commercial break audience relax. Fourth: no increase in volume during commercials does not happen, it’s just a subjective feeling because changing the type and quality of the sound. Etc. etc.

Apparently, the establishment of methods for determining the volume level is really difficult problem. Or TV people were able to show the deputies and senators some good arguments. In any case, the period of enactment surprising: “Article 2. This Federal Law shall enter into force on the expiry of two hundred days after its official publication».

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