Samsung Electronics Company announces its partnership with the house Christie’s at the time of the auction selling unique instance Curved UHD TV with a screen diagonal of 70 inches. A real work of art, painted with gold lacquer, this TV combines innovative technology and stunning design. The audience will be able to see an exclusive device before starting autumn auction Christie’s auction in Hong Kong starting from November 20. Proceeds from the sale will be donated to an international non-profit organization Orbis, whose mission is to strengthen people’s access to quality ophthalmic medical services.
«UHD-TV with a curved screen Samsung itself has a stunning design, but a collaboration with artist Sung Yong Hoon allowed to elevate it to the status of the device artworks. And we are happy to share this piece of art with clients of the auction at Christie’s in Hong Kong – said Kay Kay Park (KK Park), Executive Vice President and Head of Sales & amp; Marketing, Visual Display Business of Samsung Electronics. – We are very proud to support the organization of Orbis, which works towards the prevention and treatment of the causes of blindness ».
Artist Sung Yong Hong, who was engaged in painting the TV uses a unique Korean art technique otchil, whose history dates back to the Neolithic . Experienced artists managed to postpone this technique on modern materials. Its use is deliberate and symbolic – as well as once the technique used to ensure the preservation of valuable artifacts, today it preserves cherished moments that gave television.
The basis of design for the innovative Samsung TV put the key theme of “Remembrance TV» (Memory of TV) – made in this ancient complex technique, on the back of the TV depicted iconic scenes from the history of television art.
«We are always in search of unique pieces of art, and this unique UHD-TV with a curved screen from Samsung meets the high requirements of the auction. – Says Eric Chang (Eric Chang), Deputy President of Christie’s auction house in Asia. – The design of this TV is breathtaking, and we are pleased to present this unique product – our first in the history of consumer electronics item on auction – for our valued guests and clients ».
Unique TV from Samsung will be exhibited, among other works of art leading Asian artists in the Hong Kong Convention and Exhibition Centre Hong Kong Convention and Exhibition Center (West Wing), starting from November 20.
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