The site of the journal « Bill” closed all browser window video. On the night of June 16 to “Bill” show rehearsal of the play « Pushkin Tales” directed by Robert Wilson. Recorded in the State Theatre of Nations. The theater is located in Moscow and the running of the national artist of Russia Yevgeny Mironov. The premiere of « Pushkin’s fairy tales” held on June 16 ( today) on the main stage of the theater. Mironov will perform in the title role.
The representative of the holding company Rambler & amp; Co ( has « Bill”) Sofia Ivanova , January 2015 , has promised to , the video will appear on multiple media resources Rambler & amp; Co at the end of the second quarter of 2015. Holding planned own video production and cooperation with third-party suppliers. Holding did not name specific sites , where the video will ( all at Rambler & amp; Co about 50 projects – both large and small).
Rambler & amp; Co add video to your media in the second quarter → Roem.ru
In the middle of April 2015 the representative of the Rambler & amp; Co told the , that It has been holding for six months building its own TV studio. Newspaper « Gazette” the words of the representative of the Rambler & amp; Co , has announced the release of about 100-150 videos in a month for all areas of the holding.
Rambler & amp; Co got its own television studio – will shoot a video for their media → Roem.ru
In the spring of 2015 it became known , that Rambler & amp; Co gave the rights to sell advertising in future videos dedicated Celler Gazprom-Media Digital. In November 2014 Holding has created an advertising agency R.Point – his ad specialty – is to work with cross-media projects; and promised partnership in the field of video producers and distributors.
autumn Rambler & amp; Co entered into a development strategy « Mediaservisnuyu “model -” I learned about the service , immediately bought the service. ” For example , to read about the movie “Bill”, he immediately bought a ticket to the movies.
Earlier video works in several editions Rambler & amp; Co. “Bill” – in addition to today’s « Teleformat” series published video sharing partner. Gazeta.ru – video interview with , Championat.com – sport video , Motor.ru – car.
The most famous video project in the publication Lenta.ru held more under the old version of the composition. To date, rollers project Lenta.DOC Alexei Pivovarov gone from the site , as the left and publish their editorial Galina Timchenko. Glavred business publication « The secret of the company» ( belongs Rambler & amp; Co since the end of 2014) Nikolai Kononov , as of spring 2015 , did not plan to put on a video project headed by him. According to him, the format for the SF inconvenient and expensive.
In May 2014 , according to a source Roem.ru Rambler & amp; Co has offered cooperation to TV « to Channel».
Rambler & amp; Co will cooperate with the “First Channel» → Roem.ru
The source then denied who walked rumors about the sale of the SMS on sites Rambler & amp; Co main Channel show “Morning Malakhov, “” Guzeeva Day “and” Night Urgant. ” It was about the support rollers one or two projects , supposedly working in the genre of news. PR-director of Rambler & amp; Co Sofya Ivanov confirmed Forbes fact of collaboration with the “first” in July 2014 , but the plans and schedules not disclosed .
February 2015 , When Rambler & amp; Co has built his studio , Head of Internet Broadcasting Department « First channel “Ilya Bulavinov told the « Kommersant “that « The first” period of 1 year, renewable , transferred the rights to publish video no Rambler & amp; Co , and the social network VKontakte , owned by rival holding company Mail.ru Group.
The parties have embraced the agreement on joint earnings from video ads such shows , as KVN , «Evening Urgant”, “Let them talk,” ” Health “,” So far all the houses “,” hair’s breadth “,” Ice Age “,” Posner “” What? Where? When? “” As long as all the houses, “” Man and Law “. Visitors must pay a video by advertising placed by distributional online platform Pladform.
VKontakte legalized video « First Channel» → Roem.ru
***
On January 1, 2003 to June 9, 2007 , in the air of Russia and Belarus , in cable networks in more than 500 settlements of Russia , satellite , through the mobile ( «Megaphone”), then in the popular STREAM , and the Internet Television Network broadcast Rambler Channel. The channel has been available for about 40 million people , but not broadcast garnered notable ratings , the channel had no preconditions for self-support and was closed ( Now it frequency working channel « 2 × 2»).
As of 2015 the monthly audience of the project Rambler & amp ; Co is 36 million people ( by TNS Web Index), which is comparable to a potential audience of Rambler closed Tele-networks. Over the past from the closing « Telesto” 8 years old Russian audience , on the one hand , Get quick links , a convenient means of payment and offers a variety of all video and online , and appeared SmartTV and Mobile. On the other hand , significantly increased requirements to technical and to the content of video production , and developments in the field of online video 2014-2015 can guard Rambler & amp; Co.
Holding was unable to save the famous Internet video project Lenta .DOC. Records and esters of a new television studio Rambler & amp; Co , only be done currently comparable « name” and gain popularity , assuming , in the studio Rambler & amp; Co will generally be produced socio-political and news stories for Lenta.ru and Gazeta.ru.
The current chief editor Alexei Lenta.ru Goreslavsky in November 2014 explained , that « it” “Tape” less politicized , than the time of publication of the last chief editor Galina Timchenko. Political correspondent edition does not need , Goreslavsky said: “It is against the backdrop of endless self Putin.” With metaphor we can agree , And « on the background of Putin’s” work and ordinary private media , and consider the past 2014 , as a supplier of movies , « First channel ».
The advertising market is stagnating – so Motor.ru profile for automakers reduced advertising costs, or left Russia.
The share of car manufacturers accounted for 60% of the budgets in Top 10 advertisers on the Internet for 2014 , while spending on autocompanies banners in 2014 fell by 23%. In March 2015 General Motors announced the complete withdrawal of the Russian market and the Opel brand most models of the brand Chevrolet. At GM accounted for about 9% of advertising budgets automotive brands in Russia.
Alcohol advertising ( including beer), in theory possible and sports Championat.com and life-style site « Poster “- is prohibited by law.
The authorities took away Runet alcoholic money in 2012. In May 2013 the Federal Antimonopoly Service ( FAS) opened 16 cases of violation of the law « On Advertising” in relation to the combined company « Poster and Rambler “. It was a , in particular , on suspicion of placing hidden advertising of alcoholic beverages in the then existing Section « Review of wines».
Returning to Yevgeny Mironov. Rehearsal on the entire screen of the main page « Billboards” as advertising ( and hence earnings Rambler & amp; Co) evening performance level actors Mironov is no longer needed. Tickets for the premiere on sale for a long time there.
The little-known productions and events although in need in advertising , can not to collect funds for the full screen « Billboards” and the audience – they are too strongly influenced by the image of the area as a whole. Spectators watch the video , more , with the stars , than air with announcements.
Relevant for live video festivals level « Picnic Afisha” are quite rare , and their shooting, and bought the rights to the shows are expensive. Niche , the same as the theater , entries can , but you have to remember the , that even the most well-known Moscow « Bolshoy Theatre” in 10 years of regular updates YouTube page , has collected only 25 thousand subscribers. Live from “Big” regularly fall into promoblok YouTube , but the mass audience prefers inexpensive ( in production) “videoblogerov” theater.
The tastes and other preferences of the Internet audience objectively affect the entire field of possible partners Rambler & amp; Co for video projects .
So developed a persistent setting , that is appropriate to watch the video , for example , in VKontakte. Abortive ( so far) Partnership Rambler & amp; Co with “First Channel” has revealed , that the television , first , important habits of audiences and proven , as the video player VKontakte , than a brand new story on the grounds Rambler & amp; Co.
No comments:
Post a Comment