Source: smartnews.ru
Minister of Communications translated OTR 200 thousand rubles, and the chairman of the Presidential Council on Human Rights Mikhail Fedotov – 1 thousand
ANO “Russian Public Television” (OTR) for the 10 months since the start of the channel collected donations valued at $ 2.2 million. Their personal funds with the TV channel in 2013, shared a few high-ranking officials and ordinary citizens.
So, in 2013 the head of the Federal Agency for Press and Mass Communications Mikhail Seslavinskiy OTP donated 100 thousand rubles, and from the chairman of the Presidential Council on Civil Society and Human Rights Mikhail Fedotov at the expense of the channel received one thousand . rubles. Minister of Communications and Mass Communications Nikolai Nikiforov transferred into account channel 200 thousand rubles. In the OTP noted that the donation Nikiforov – not the biggest in the history of fundraising for the needs of the channel. The press service said that leading officials helped OTR vehicles and to the Minister of Communications.
Furthermore, OTP Fund is replenished by voluntary contributions from employees channel.
Deputy Minister of Communications and Mass Media Alexei Volin told “Izvestia” that almost all donors channel are known by name.
OTP was launched in May last year. It was conceived as the first Russian TV channel that would funded by viewers. This model TV in many countries of the world. Channel run by state subsidies (1.5 billion rubles), but after the launch, it became clear that the money for further development is not enough. Two months later, with the broadcast of CEO Anatoly Lysenko OTP said that the budget channel completely dried up, and the legend that TV can exist on donations, has not justified itself.
Nowbudget channel still formed from government subsidies in the amount of 1.5 billion rubles.
Spectators give their funds to support OTP reluctantly. Last year’s survey of fund “Public opinion” showed that only 28% of respondents are willing to make voluntary contributions in the amount of $ 100 per year for the maintenance of the OTP.
General Director of TV channel “Spas” (funded by the Patriarchate, which collects donations for the TV) Boris Kostenko believes that audiences are reluctant to donate money to the OTP, since there is no single channel concept. According to him, to have success with the public, the channel must send a clear message understood by the audience.
– It is very difficult to convince the public to donate money if she does not understand, for what purposes – said Kostenko.
Source: The News
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