What begins “My Planet”? Born as “Science”? And where he lives “History”? Channel package “Digital TV” RTR notes year anniversary. Now the first results.
Why “My Planet” so much fun? Born as “Science”? And where he lives “History”? On these and other issues for a year successfully answers “Digital TV” RTR. Channel package marks year anniversary. What is the scale of television a year, describe in our review.
Do you often face the fact that a lot of channels and nothing to watch? Affirmative probably almost every viewer. Among those who have not yet “discovered” for themselves “Digital TV”.
package combines almost all RTR niche activity for the last 5 years. This 9 channels under a single recognizable brand: “My Planet”, “Science 2.0″, “Sport”, “Sport 1″, “Fight Club”, “Russian novel,” “Russian bestseller”, “Dress” and the relatively new channel ” History “.
For subscriber base has almost doubled, from 48 million to 75. The secret is in the very essence of television product. Basis are, Documentary History, own production.
“Russian Romance”, “Russian Bestseller”, “Country” and “Dress” made of 100% of domestic content. On “Sport” and “Sport 1″ show mostly Russian sports. Cognitive line – 80% of domestic production of the product.
“We initially planned to” Digital TV “, even before the established brand” DH “, so that this package is possible to satisfy the needs of any family. This is not a niche channel for boys or girls or for women, men, children. This package, which together with the federal television channels, such as “Carousel”, form a harmonious whole. When the family by signing up for this package, provide quality service for each member of the family “- says Dmitry Mednikov , Deputy Director General of RTR.
Now, as in the famous advertising, learn “how much DH weighs in grams.” Album Lecture share now 2.5 times higher than it was a year ago! And the data are still excluding Channel “History”, which started not so long ago, to assess the dynamics. “Locomotives” of this growth are well known: it is liked by the audience channels “My Planet”, “Science 2.0″. But their achievements, there are other. Will focus on the key.
channel “Russian novel” showing quality short films made for television, on average watching almost an hour a day. He’s on the first line is the average daily viewing time. Ahead – the only child Nickelodion. “Russian bestseller”, which specializes in the best domestic film boasts an indicator of 37.5 minutes, which is also very well.
tv “Sport” and “Sport 1″, which are very popular among men, show very good dynamics. Growing reach. And if you remember that this year’s Olympic Games in Sochi, we can expect this surge in popularity. After all, the competition will be shown on the “sport” in HD-quality.
On reaching another popular channel, “Science 2.0,” suffice it to say the main thing. Core audience is men 35-54 and 55 + (by 2.6%). This “strong viewer” is considered the most difficult to lure. A scientific experiments channel fell to his liking.
What can we say about the television channel “My Planet”? It is firmly established in the top of viewers. On daytime coverage of the “Planet” bypassed all their cognitive competitors. Discovery, Animal Planet, National Geographic – behind. It is clear that the “Digital TV” tasted not only the viewer, but also cable operators.
Youngest project digital package RTR – channel “History.” This is the best historical and reconstruction in Russia and abroad. Exclusive materials closed archives, unique shooting, production program BBC, History Channel, Skyvision.
Creators channel specially selected program so much to see “History” at any time, it was interesting.
During those six months, that the channel on the air, the creators managed to cover a huge historical period – 47 million years. About the most ancient historical fact told the movie “The Missing Link”. It it was on the skeletal remains of the primacy, which was considered the missing link in human evolution. But the most “hot”, fresh historical point concerns the 1991 putsch.
Judging by the reaction of the audience, in the cognitive line is they lacked the “History”. Channel viewing even in the professional community.
In this sense – curious to see what she wants the audience. That study.
Take Top 7. Most viewers are now interested in “good movie.” In second place on the television waiting for “the opportunity to relax.” The three – a request to “video at any time, rather than program there.” This – in fact piggy thematic channels. Then – “video in which I am interested.” Again specialization. In the five – “video instructions.” Then – “good series.” Them from the television waiting for almost half of the audience. And on the seventh position – “live sports”.
Almost all of it is in the package “Digital TV”. And the rest will be released soon. Only this year is scheduled for launch two more cognitive channels.
One – IQ HD. International version for viewers abroad. Broadcasting rights around the world have already been received. This channel will bring together the best documentaries, science, history and culture. Motto IQ – “Intelligence-resolution”.
next step – the development ultranishevyh channels. Only about the food. Or just about plants. This will be the “Digital TV” is not for all viewers, but for each.
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What begins “My Planet”? Born as “Science”? And where he lives “History”? Channel package “Digital TV” RTR notes year anniversary. Now the first results.
News What begins “My Planet”? Born as “Science”? And where he lives “History”? Channel package “Digital TV” RTR notes year anniversary. Now the first results.
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