During the play-offs for the right to go to the FIFA 2014 World Cup, which will meet in November, teams of France and Ukraine, French TV is planning to get a record profit by selling the rights to advertising. As reported today, a marketing agency Stratégies, promotional video to be shown before the game cost to the customer of 160 thousand euros.
It is a 30-second gap between the performance of the national anthems of the two teams and the starting whistle. As specified by marketers to channel “Te ef-1″ / TF1 /, which will show both matches live, this movie will be the most expensive in the year. For the same half-minute ad in halftime TV broadcasters plan to bail out 140 thousand euros.
Play-off between France and Ukraine will take place in Kiev on November 15 and November 19 in the Paris suburb of Saint-Denis. The winner of the results of two meetings will be entitled to take part in the World Cup to be held in 2014 in Brazil.
is noteworthy that a few days before the meeting, which is expected to gather an audience of many millions, “Te ef-1″ is also planned to premiere telepokaz fiction film “Avatar,” which has achieved a record box office fees. The film by James Cameron will be aired on November 10 national TV channel, and is already lined up a huge line of people looking to buy the rights for advertising at the time of broadcast. According to French marketers, 30 seconds of time before the movie would cost to advertisers of 120 thousand euros. During a stipulated only two commercial breaks, during which the cost of half a minute segments will reach 125 million euros.
ITAR-TASS
No comments:
Post a Comment