Translation of a new request - New News

Deputy Director General of the Public Television (OTP) Igor Naigovzina, speaking at a meeting of the State Duma Committee on Information Policy, dedicated to the discussion of the draft federal budget for 2014-2016, appealed to legislators with a request to increase the amount of funds allocated from the budget of 1, 5 billion to 1.8 billion rubles a year. He explained that the money is needed for the development of a TV channel. Recall Russian Public TV, launched in May this year, do not use in their broadcast commercials, as do the other channels. Lack of advertising was one of the conditions for the establishment OTP – it even prescribed by law. For TV viewers it is certainly a huge plus, but the actual TV people can not make ends meet because of budget money never enough.

Initially the drafting of OTP assumed that the state will provide for the launch and the existence of a channel in the first year of the order 1.2 billion rubles. Later television must have existed through donations audience more precisely on the interest on the amount of their donations placed with Vnesheconombank. It was necessary to raise at least 20 billion rubles. donations to the annual budget of the channel was 1 billion. However, by the summer managed to collect a total of 50 thousand rubles. After that VEB OTP loan of 300 million rubles.

In June, the general director of the Public Television Anatoly Lysenko said that the current budget will be enough television until September. However, he hoped to solve the problem through a loan under state guarantees or additional budget funding. To which the Deputy Minister of Communications Alexei Volin advised him to optimize the cost, as the extra money from the state will not.

Unlike government officials deputies to the issue of increased funding OTP came more loyal. The representative of the State Duma Committee on Information Policy, Leonid Levin said that the project “should exist, but do not survive.” The deputies promised to amend the budget, preparing for the second reading. In the process of preparing for the first reading.

worth noting that the OTP – is not the only television channel, funded from the federal budget. August 19, Russia launched another public broadcaster, which is also contained on donations and government grants – Muslim “Al-RTV».

According to the analyst, a member of the advisory council of the Institute of Socio-Economic and Political Studies ( ISEP) Alexei Zudina, most importantly for the media – is the demand for the audience. “To support the media, the audience is small, probably not very sensible. However, if there are long-term objectives, which are given to the media can decide what assistance he needs, “- he said. At the Public Television just has a problem, a niche in the Russian TV market and the audience. Commercial channels in many ways can not compete with him. In this case, the success of the OTP will depend on the format for submissions, and the team that creates the content, he said.