Representatives of the TV industry, believe that the proliferation of high definition television (HD) will become an avalanche only after it will go at least a few major domestic channels. Told «proIT» said CEO Viasat Oksana Ferchuk.
According to O. Ferchuk, “chicken and egg problem” in the issue of transition to HD does not exist, since TVs sold in Ukraine have long supported resolution of HD and Full HD.
Her words were confirmed by Tatiana Sitnic of «GfK Ukraine” – according to the GfK research today in Ukrainian retail practically impossible to buy a TV with a standard resolution. In the first half, more than half of all cars sold in Ukraine TVs support HD, most of them selling models with a diagonal of 40-43 inches.
ItAccording to Zonneveld, head of the SES in Ukraine, these figures differ from European – TVs for more than 40” and high resolution in terms of households in Ukraine there are more than in Western Europe.
«The problem is not just in TVs. Today, there are three groups of businesses that are able to actively influence the transition toward HD: media group, satellite operators and major TV providers that can do HD basis of his position, “- says Oksana Ferchuk.
At the same time, representatives of the industry has not yet voiced predictions and expectations as to what percentage of Ukrainian households are willing to pay extra for HD-content. One of the main problems, according to media groups, is available HD-content in the form of free SD-equivalent, distributed via the Internet.
«We can not understand where the same key HD-content, but feel that the content is in HD like the audience more than the trivial SD-quality” – sums up the O. Ferchuk.
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