Khakassia, October 3, 2013, 09:15 – Following the administration of President reshuffle began and on TV. As previously predicted “Rosbalt”, “shake-up” media training started with a holding company “Gazprom-Media”. The next step RTR and “Channel”. On the one hand, these changes were planned, presumably, back in 2011, when referring to the future configuration of power after returning to the presidency of Vladimir Putin. On the other – today it is part of an overall strategy, which reduces to a strict ideological control of media space.
Kremlin shuffles media managers, trying to make his “ideological drive” the new acceleration. The first to feel it yourself “Gazprom-Media”. And you can easily believe in the statement that “Gazprom” to these permutations to do with it, and allegedly did not fully control the largest private media holding company in the country. Rather, the solution actually taken even higher – a key shareholder of the gas monopoly – that is, the state.
reasons, of course, somewhat. One of them – vnutrivlastnaya competition, which is the new head of “Gazprom-Media” Michael Lessin lost when he was president, Dmitry Medvedev. After his return to the Kremlin, Vladimir Putin, he got a chance to regain their lost and it did not miss. And Lessin not returned to the post of assistant to the president, with whom left and headed one of the largest media holdings. This does not provide the same serious lobbying power at his disposal, working in the Bush administration as a minister or printing. But the leadership of “Gazprom-Media” allows him to get the opportunity to directly influence the content of the holding books, start with the NTV channel. And at the same time – allows you to “get even” with the former chief competitors beloved offspring in the past Yassin – the company “Video International”, which for the last few years, step by step retreated under the onslaught of “gazpromovtsev”.
Yet the main problem, which is clearly facing Lesin – direct control over the content. He hired not only as an effective media manager, but, in fact, as a general censor . It is a natural continuation of politics cautious stripping print and online journalism , which has led to changes in media policy known publications such as “Businessman” and the BBC, and even a number of other publications.
Kremlin (as told by Mikhail Prokhorov), asked the price at the end of 2012 – beginning of 2013, and the newspaper “Vedomosti”, or rather the publishing house that produces it. But then there was no agreement with the Finnish investor that owns a third of the shares. And without the purchase of this package to begin negotiations with the Americans and the British who control the remaining two-thirds is simply meaningless.
One only increase the level of “ideologized” NTV and other media, members of the “Gazprom-Media” clearly will not do. shows Elvira Nabiullina appointment to the Central Bank, and Tatyana Golikova in the Court of Auditors, all of the permutations are complex and planned a long time ago. Accordingly, there is a plan, and on national TV channels, which, due to the level of influence on public opinion, which they have long seen as separate ministries, each in their own niche information.
So that one is not limited to NTV. Rumor has it that in the “Channel” will present the first deputy head of the presidential administration Alexei Gromov. This, incidentally, is one of the reasons permutations on TV, in principle, as it is traditionally Gromov oversaw the Kremlin channels. To the main instruments of propaganda authorities have gone astray, left unattended Gromov, each of them reinforce the “effective managers”.
As for the “I” that he has long been in need of adjustment policy information, as almost completely out of the field of information and sometimes they are even examples of “dangerous free-thinking”, like the individual statements by Vladimir Pozner, or some comic projects. irritation “First” is in the ROC – the dominance of this channel various “esoteric” products, consumed with pleasure superstitious Russians.
hardest thing with RTR and numerous TV channels belonging to this fully state-owned holding. According to rumors, his head Oleg Dobrodeev “on vacation” to ask more than once. These requests allegedly saw Vladimir Putin personally and spoke out against letting go of such an effective and well he personally familiar media manager.
However, the total correction is inevitable and RTR. The issue so far only in the fact that there is no unique figure who led this holding would suit everyone. For example, the RTR is a group of relatively young managers who are eager to reform the holding. But they are hardly suitable for the project “reideologization” chief information weapons. On the other hand – there are old-timers who might well be worthy successors Dobrodeeva, maintaining a certain detachment and the “all-Russian” in which state holding’s emphasis until 2012 and his appearance in the air of “unmasking” TV films about the opposition. But it’s not quite what you need power. However, given the importance of the issue, the decision about a successor Dobrodeeva will take probably Vladimir Putin personally.
Judging from other assignments, he might even take him for a long time, but just not to make public. Sources familiar with the course of the discussion in the 2011 issue of finding a successor Dobrodeev say that at the moment it is still the “old guard” RTR regarded as a medium to search for potential successors. However, there were unexpected and candidates, such as TV presenter Dmitry Kiselev.
Despite the complexity of the search is likely to personnel changes in the leadership of RTR will occur before the end of 2013. By this time, all scheduled to be completed as early as 2011 reshuffle in the top echelons of power – to update the “vertical” was able to start working in full force. The government continued to carry out unpopular economic reforms, including cut spending, and TV – not befuddle, as before, but to explain the necessity and inevitability of such steps.
Ivan Preobrazhensky, IA RosBalt
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