What is in store for the TV in the future. StarLight makes a prediction - Rusinfo.Info

in Kiev hosted the annual conference of Aegis Future Lab, organized an international communications group Aegis Media. This year, the participants discussed the topic of «World of Technological Innovation». According to surveys of managers of leading companies in the world today are an important factor for success is not only a consumer, but also the technology. Conference speakers made presentations that show and predict the penetration of various technologies in the media. When asked what to expect in the coming year television said Director of StarLight Brand Content Andrew Partyka. He said the group StarLight will mix old and new formats. The planned revenue growth of 20%, the radical changes in the classes of accommodation will not, and the way a single platform Digital and traditional sponsorship is not suited to all advertisers. The conference was also held a round table where participants came to the conclusion that the world is a strengthening of the position has not turned over the Internet and traditional communication channels retain their positions, including by working closely with Digital. Speaker of Google Inc. Dmitry Sholomko told a conference on the implementation of technological innovations Project Loon (special balloons that will provide access to the Internet in places on the planet, which can not run a cable). The test mode of innovation is already working in New Zealand. Dmitry presented on slides example of a self-governing car that can make a decision on the motion without a driver. This car has already passed the test samples, and only once had an accident – when the wheel was a man. “The main obstacle to innovation is the lack of core technology and communications, including in Ukraine, where many processes are slowed because of this. But in Ukraine there is an important resource for innovation – education and knowledge “- summed Dmitry Sholomko. We Ki?v? v? dbulasya schor?chna konferents?ya Aegis Future Lab, organ?zovana m?zhnarodnoyu komun?kats?ynoyu GROUP Aegis Media.

Source: ictv.ua